The world is dominated by digital advertising; from email blasts to social media campaigns, direct mail marketing seems like a relic of the past. However, this tried-and-true method is anything but outdated. For small business owners, direct mail offers a tangible, personal way to connect with customers—cutting through the noise of crowded inboxes and fleeting digital ads. In this blog, we'll take a look at why direct mail still holds value in today’s marketing landscape, share tips for creating impactful mailers, and show how small business owners can use this medium to stand out and drive results.