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10/25/2024
Ryan Paulsrud

The Impact of Workplace Design & Office Branding

Back to Blog List The Impact of Workplace Design & Office Branding Modern yellow office with a dynamic layout Workplace design and office branding are powerful tools that influence employee engagement, productivity, and overall satisfaction. Beyond just aesthetics and office layout, these things play a huge role in shaping and supporting a company culture and building a solid brand identity. While the job market has changed a lot over the past decade, businesses still need to compete for talent and those that intentionally invest in company culture better retain that talent and foster employee engagement.

10/18/2024
Ryan Paulsrud

How to Buy a Business and Make it Your Own

Buying a business can be an exciting and strategic way to enter the world of entrepreneurship. Instead of starting from scratch, you get the advantage of an established operation, existing customer base, and often, a proven revenue stream. But purchasing a business is only the first step. Once you’ve acquired it, how do you make it your own? This is where branding and marketing come into play. By assessing and reinventing a business’s image, you can shape it into something that reflects your vision and values.

10/11/2024
Ryan Paulsrud

Signage Maintenance Tips to Attract More Customers

First impressions matter, especially in business. When you have an office or storefront, signage plays a huge role in establishing your brand in your market. No matter the type of sign, it’s one of the best tools for brand communication. Maintaining both interior and exterior signage is an investment in your business's visibility and brand consistency. Because of how important these signs can be to your business, signage maintenance should be one of your highest priorities. Anytime you're unable to use your signs, you risk missing out on potential new customers, so let's dive into why and how to maintain your marketing signage

10/4/2024
Ryan Paulsrud

Tips for Creative Eye-Catching Holiday Displays for Businesses

The holiday season offers businesses a prime opportunity to stand out, attract customers, and drive sales. With increased foot traffic, both in-store and online, creative holiday displays can capture attention, generate buzz, and enhance a customer’s experience. Whether you're looking to promote a sale, launch a new product, or simply spread holiday cheer, well-designed displays are crucial. Here are some top tips to help your business create eye-catching, memorable holiday displays that leave a lasting impression on customers.