Signs not only mark a physical presence but also reflect a brand's identity, and investing in high-quality signage is just the beginning. Proper installation and diligent maintenance are key to maximizing both the impact and lifespan of these essential marketing tools. This guide will walk you through best practices for both installing and maintaining your business signs, ensuring they continue to serve your business effectively.
With over 230 locations across the country, our local teams will install signage for you, but we want to be sure you know what goes into sign installation.
Understanding the Importance of Proper Sign Installation
Site Assessment: Choosing the Right Location
Before a sign is installed, it's crucial to assess the site thoroughly. Visibility is paramount; the sign should be easily seen from a distance by both pedestrians and drivers. Additionally, consider local zoning laws and environmental factors such as exposure to sunlight or the likelihood of severe weather. These elements dictate the best location and also the materials and design most suited to withstand local conditions.
A good rule of thumb: 1 inch of height = 10 feet of visibility. So if your sign needs to be read by 50 feet away, your font needs to be at least 5 inches tall.
Selecting Materials and Tools
The choice of materials can greatly affect the longevity and appearance of your sign. For outdoor signs, materials should be durable, weather-resistant, and capable of retaining color stability under UV exposure. Common choices include metals like aluminum for frames, high-density urethane for dimensional letters, and acrylic or polycarbonate for illuminated signs.
Proper tools are necessary to ensure that signs are installed securely. This includes everything from basic hand tools for small signs to heavy equipment for installing large billboard signs. Ensuring you have the right tools on hand, or a professional signage team like AlphaGraphics, will prevent installation delays and potential hazards.
Professional Installation: Ensuring Safety and Compliance
Hiring professionals for sign installation is not only a safety measure but also ensures compliance with local codes and regulations. Professional installers are equipped to handle various installation scenarios, whether it involves complex electrical wiring for illuminated signs or securing heavy elements at height. This speeds up the installation process and minimizes the risk of improper installation, which can lead to sign damage or failure.
Best Practices for Maintaining Your Signs
Regular Cleaning: Keeping Signs Looking New
Regular cleaning is essential to maintain the visual appeal and readability of your signs. For most signs, a simple solution of soap and water is sufficient to remove dirt and grime. However, for more delicate materials like acrylic or vinyl, specific cleaners designed to prevent damage to the surface should be used. Cleaning schedules can vary, but a general rule is to clean your signs whenever they appear visibly dirty or at least once every three months.
Routine Inspections: Preventing Deterioration
Routine inspections can help catch issues before they become serious problems. Inspect signs for any physical damage, such as cracks, fading, or electrical problems if they are lit. Perform these inspections at least twice a year or more frequently if the signs are exposed to harsh environmental conditions.
Repairs and Updates: Keeping Signs Functional
When damage is detected, timely repairs are necessary to extend the sign's life and maintain safety. For instance, if a sign becomes partially detached from its mounting, it should be secured as soon as possible to prevent further damage. Additionally, updating signage can be crucial for keeping your brand image fresh and relevant. This might mean updating the graphics on a sign or completely replacing it to align with a new branding strategy.
Effective sign installation and maintenance are crucial to ensure that your business signage remains a lasting and effective tool for your branding and marketing efforts. By following these best practices, you can enhance the durability, visibility, and overall effectiveness of your signs. Remember, while initial investments in quality sign production are important, extended value is realized through careful installation and ongoing care.
Whether you're installing a new sign or maintaining existing ones, these tips will help you ensure that your signs serve your business well into the future. Contact AlphaGraphics today for help installing and maintaining your signage.