AlphaGraphics Middleton

Topics

Archive

Blog List

119 posts Filter
  • 12/13/2024
  • Ryan Paulsrud

How to Use Branding Services to Refresh Your Business

The new year is the perfect time to reflect on your branding, whether personal or for your business, and evaluate on what could be improved. Have you been using the same, outdated branding for almost a decade? It may be time to hire personal or corporate branding services to give you a refresh! Having a current, updated image and modern logo builds trust, sending a message that you are evolving to meet customer needs. It also helps your brand stay relevant and top of mind, which will naturally keep your customers coming back. Let's dive into all the areas and reasons to update your branding and how branding services can make it happen.

  • 12/6/2024
  • Ryan Paulsrud

How Business Signage Generates More Money for Small Businesses

In a crowded market, small businesses need to strategically invest in branding and visibility to stand out and compete with larger brands. High-quality business signage is a powerful tool that captures attention and gets your brand's message across. It's more than just a decorative element – great signage plays a critical role in retaining customers, boosting foot traffic, and generating higher revenue. In this blog, we’ll take a look at the advantages of quality business signage and how small business owners can leverage it to boost their bottom line.

  • 11/22/2024
  • Ryan Paulsrud

Planning Ahead: How to Strategically Use Promotional Items in the New Year

As we gear up for the new year, one of the most important things we can do as business owners is to start our strategic planning sooner rather than later. One often overlooked but powerful part of a successful plan is marketing collateral, but not just any collateral - custom promotional products. These branded items are more than just freebies - they're useful tools for boosting brand awareness, building stronger customer relationships, and increasing revenue.

  • 11/8/2024
  • Ryan Paulsrud

The Future of Small Business Advertising: QR Codes & Phygital Marketing

For business owners, QR code marketing offers a world of possibilities to enhance physical marketing and reach customers across different platforms. Whether you want to draw in more foot traffic, boost online engagement, or provide personalized experiences, QR codes are the key to tapping into the power of phygital marketing.

  • 11/1/2024
  • Ryan Paulsrud

Why Direct Mail Still Matters in the Digital World

The world is dominated by digital advertising; from email blasts to social media campaigns, direct mail marketing seems like a relic of the past. However, this tried-and-true method is anything but outdated. For small business owners, direct mail offers a tangible, personal way to connect with customers—cutting through the noise of crowded inboxes and fleeting digital ads. In this blog, we'll take a look at why direct mail still holds value in today’s marketing landscape, share tips for creating impactful mailers, and show how small business owners can use this medium to stand out and drive results.

Close