Yard signs aren't just effective advertising for garage sales and political campaigns. A well placed yard sign can pull traffic from a busy roadway into a locally-owned restaurant or small business. And the temporary nature of yard signs make them the perfect means to advertise an upcoming sale or event.
Yard signs can be great lead generators. When designed and placed correctly, these mini billboards can attract a lot of attention. The stake-n-go nature of these signs makes them portable and easy for anyone to install and remove. Anyone with a tight budget can turn these small marketing tools into increased business.
The design and readability of any signage is crucial. Yard signs are usually spotted as someone travels past them. If the verbiage isn't legible, the sign is useless. If the message isn't clear, it isn't communicating anything.
Good yard design takes into account more than just the legibility of the text. The juxtaposition of colors and the use of graphics can reinforce the message. Great design can turn these small signs into great communication tools. Bad design leaves them no more effective than a home-made garage sale sign.
Click here for a great breakdown of colors to use and those to avoid in yard signs.
Sign location is also key. Ideally, signs should be placed where traffic pauses - at street corners, near parking lots, etc. Realty yard signs need to be near the street but not blocking any access or restricting visibility of drivers and pedestrians.
Signs need to meet all legal requirements. Some municipalities restrict the size, location, materials, and content of yard signs. Sometimes, the duration of a posting is regulated. For instance, political signs often must be removed within a few days of an election. It's smart to know the rules before you put up a sign to avoid any fines or penalties.
Because yard signs are relatively inexpensive, they have become a favored way of announcing events, touting political candidates, and attracting customers for local businesses. They’re quick to produce and easy to install – which makes them the perfect solution for anyone who doesn’t need to erect permanent signage.
Yard signs create exposure and can generate leads. They’re a great marketing tool to consider and can help your business or group get noticed.
Ready to learn more about the types, styles and sizes of yard signs?
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