- 8/15/2024
- AlphaGraphics Kansas City
Direct mailings are still an effective component of a comprehensive marketing strategy. Some would say even more so today since fewer direct mail pieces are being delivered to people’s mailboxes, making them stand out. However, direct mail has changed significantly over the past few years, influenced by various factors such as advancements in technology, shifts in consumer behavior, and the increasing importance of data-driven marketing strategies.