SMS/MMS Campaigns

Short messaging service (SMS) and multimedia messaging service (MMS) campaigns are a great way to foster meaningful interactions that create return business.

Use SMS and MMS marketing to connect directly to your audience

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business?

Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

These might include:

Printed postcards, brochures and signage
Email marketing
PURLs
Social media marketing
Variable maps

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers.

5 SMS/MMS best practices

Create a call to action. Recipients should know within seconds what the offer is, and how to claim it.
Get to the point. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.
VIP content only. Text subscribers should only get the best deals and discounts available.
Timing is everything. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
Spread it around. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.