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Amplify Your Marketing Strategy with 3 Simple Things

7/8/2022 | lpeterson

Marketing is an all-encompassing term in business, all associated with selling your company’s products and services. Under the umbrella of marketing, tactics and strategies all vary in execution but strive toward the same goal – increasing the bottom line and meeting customer needs. When it comes to industries like retail, education and non-profit organizations, marketing can take on a unique and creative form. Discover how direct mail, agMail2.0 and promotional products can enhance your marketing strategy to get noticed, get business.

Direct Mail

We know every dollar is important in non-profit organizations, especially when fundraising and events are the main source of funding. Marketing an organization that’s fueled by a passion rather than sales can be tricky, but our team at AlphaGraphics in Jackson is here to help bridge that gap. Digital products may be free and easy to send, but don’t forget direct mail. Still being highly effective, it’s a strategy we advise to keep in any marketing campaign. AlphaGraphics can help you identify your target market and build a database of customers and prospects. After writing the perfect message best suited for your audience, we help produce and send your materials and track results throughout the entire campaign. Your postal service-delivered solicitation has a much better chance to stand out in a smaller pile of mail that lands on your consumers desk than a spam-filled inbox. For most direct mailers, the goal is to drive traffic. We can help you personalize and craft the perfect messaging, turning your non-profit passion into a lead generating powerhouse. Retail owners can promote sales or store updates and educational institutions can advertise schools and communicate important dates. No matter the industry, the benefit of direct mail stays the same. Direct mail services include, but are not limited to:

Email marketing
Cards and invitations
Postcards
Promotional items
Envelopes
Dimensional Mailers
Digital marketing

agMail2.0

AlphaGraphics in Jackson is proud to announce a process that levels up traditional and digital marketing---agMail2.0. Instead of sending out one traditional mailer, agMail2.0 combines your direct mail with digitally enhanced technologies to create a marketing experience like never before. Reach your target audience multiple times across several platforms with coordinating and reinforcing messages. With agMail2.0, position your brand to be in front of the right customer at the right time with the right message. The digital technologies that will improve your marketing campaigns on multiple levels, could include social media advertising, Google advertising, informed delivery, call tracking, personalization and more. Be the first in your industry to reach your customers from all angles. Retarget your marketing message through direct mail, social and display ads, all with agMail2.0.

Promotional Products

School-branded shirts are simply the best – they seem to be the last thing to leave your drawer, even if you graduated 5 years ago. It’s hard to part with reminders of the school that molded who you are today. What if your consumers felt that way about your business or brand as well? Loyalty can begin with promotional products, branded apparel and a good reputation. Products printed with your company’s name, logo and message are a great, tangible way for consumers to stay top of mind. Promote services, products, organizations and awareness with your target audience in mind to get the most out of your products. AlphaGraphics offers thousands of products to customize and brand, including t-shirts, hats, pens and much more. Free swag and engaging giveaways are a simple power play to increase involvement and relationship building with your company. But why invest in these products? Here’s a few reasons we personally love offering promotional products in our own marketing strategy.

Affordability
Brand Recognition
Persuasion
Positive impressions
Long-term engagement

Getting Started

At the end of the day, there are hundreds of marketing strategies out there. Though there are more well-known tactics, don’t forget the effectiveness of direct mail, agMail2.0 and promotional products. These are oftentimes forgotten or lack the understanding of its effectiveness to your bottom line. It’s valid to question them, but take it from us when we say there’s a reason they’re still around. These low-cost strategies ensure more marketing ‘touches’ and, in the long run, convert fence sitters to loyal customers. Call us today to see how we can help conceptualize a strong marketing strategy perfect for your business.

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