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5 Items That Should Be on Your Trade Show Checklist

2/27/2022 | lpeterson

“Go where the people are,” they say. “If you build it, they’ll come.” These notorious adages have been around for decades but still hold true to this day-–especially when it comes to marketing your business. Oftentimes your ideal customer base can be found at trade shows. Let’s dive into what it takes to capitalize on a trade show event with printed materials, such as flyers, promotional products, booth signage, agBox and business cards.

Booth Signage

First impressions are everything. Within the first 5-10 seconds, the consumer makes a decision to walk past your booth or engage with it. The first thing any attendee will lay eyes on is your booth signage to find out who or what you are. The size, the colors, the signage -- it all plays one big part in making a lasting impression. Your booth signage will be the largest and most significant material that will represent your brand. Each visual cue, color and graphic is key to effective signage that will draw visitors to your booth. If you’re a trade show host, this means using proper signage to add to the experience for all attendees and vendors, in hopes your event will be highly anticipated for years to come.

Promotional Products

Once your signature booth has caught the eye of an attendee, it’s time to keep them engaged. Everyone loves free stuff. Use customized promotional products and free swag to engage with all the event attendees that go to your booth and be remembered once they walk out of the building. Promotional products printed with your company’s name, logo and message are a great, tangible way to stay top of mind. AlphaGraphics in Jackson offers thousands of products to completely customize and brand, including t-shirts, hats, pens and much more. Free swag is a power play towards your competitors to increase involvement and relationship building with your company. Trade show hosts and vendors alike can benefit from any and all promotional products to make your trade show live on long after the doors close. Promotional products to offer:

Flyers and Handouts

Once you entice event attendees to your booth, give them swag and engage in conversation, it’s time to leave them with a last personal touch -- branded handouts and flyers. Flyers are a good way to reiterate your marketing message, current promotion, or brief overview of your company. Flyers and handouts are the icing on the cake, in hopes that all of your other materials were branded and consistent to leave a lasting impression long after the event.

agBox

At the beginning of the COVID-19 pandemic, events were canceled across the country and virtual events became more prominent. That meant making personal connections on a virtual platform took a whole new challenge. In hopes to bridge the gap between in-person and virtual events, our team at AlphaGraphics launched agBox, a custom designed box that can be filled with marketing materials, swag and other promotional materials for any event, virtual or not. This allows conference and trade show hosts to send out boxes for a more personalized experience regardless. Create unforgettable experiences for your audiences while connecting them with your brand. agBox is your infinitely customizable resource for bringing tangible assets to the virtual world.

Business Cards

Being an obvious necessity, business cards are the last and final action piece in your print marketing campaign for any event. A name and number is the most personalized print you could give, by personally handing out your information for all who will take it. That shows respect, trust and loyalty that will hopefully be reciprocated back to you and your business. Whatever color or design you can think of, we can print. Your signage and printed collateral will be the largest and most significant material that will represent your brand at any event. But no one says you should do it alone. AlphaGraphics in Jackson can walk you through every step and provide all our resources to make you get noticed and get business. Contact us today to learn more.

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