You’re standing in the grocery store and spark up a conversation with a stranger, only to find out he is the CEO of the company of your dream client. What would be more depressing than realizing you don’t have a business card to give him? Nothing. That’s the most depressing situation ever. That’s why AlphaGraphics in Jackson, Wyoming, makes business cards every day for people who see the value in them.
A Foot in the Door
Business cards are a branding exercise that one-ups the competition. It doesn’t just hold contact details, it also proves that you take your work very seriously and provide your services willingly. By creating the appropriate design for your own brand, you can also gage the desired impact your card will have.
Everyone loves a person who is down to earth and real. That’s why cards can be designed to give that personal touch that a company may be looking for. Cards accompany handshakes and conversations, which lead to networking and potential opportunities. Nevertheless, a card is just a foot in the door. Believe in fate? Call it what you will, but some cards are exposed to second readership. Meaning, if it falls out of someone’s pocket, lands on the ground, and a stranger picks it up, there’s a chance they need your services.
Don’t let it stop there. Cards can also increase your brand identity when creating a chain of personal relationships called networking. Did you know that large businesses that are very well known still use business cards? It’s because they are always networking and always trying to reaffirm their brand identity and position. Statistics show that business cards were a lead factor in increased sales because of the power of personal networking.
Cards Represent Who You Are
The quality of business cards is another thing. To prove to someone in the first 10 seconds of meeting that you are detail-oriented and go the extra mile is displayed through your card design. When the card is in between your contact’s fingers, that person will immediately feel the texture from Spot UV or the soft-touch coating of the card. The common phrase that you need to make a good impression in the first ten seconds isn’t false. And business cards can impressively accompany the feeling someone has towards you.
Have you ever heard the saying of, “let’s do business the way Asia does business?” That’s because we made it up. But there’s a point. In Hong Kong or Japan, if a client hands you a business card, you must offer your business card in return or you will surely lose that client’s business. They also judge your business based on the quality of your card paper and design in relation to how you conduct business yourself. Are they on to something? Absolutely. By going the extra mile and seeing the value in specialty business cards, most see it as a representation of who you are.
More than Contact Details
Business cards should also mention skills that outline you or your business. Mere contact details are great, but most of the time, not enough. Maybe someone isn’t looking for your skills but they have your card in their possession. They have a friend that needs your expertise, so they refer you. That is called ‘earned media’ in the media world; the most coveted publicity out there because you
earned it.
Getting Started
All in all, business cards are a highly acclaimed marketing tool that will live on to prove the positive effects of networking. Our team at AlphaGraphics in Jackson, Wyoming, knows how important it is to get your foot in the door and your name out there. Call us at
(307) 733-8600 or request a quote below to see how we can help you create or design a business card that exceeds your expectations.
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