QR Codes

QR codes in your marketing campaigns engage your tech-savvy prospects and relay up-to-date information so visitors can order from you NOW.

Getting potential customers to your website has never been easier!

QR Codes are dynamic, 2-dimensional barcodes that can be scanned with a mobile device camera. These versatile tools allow you to deliver relevant details about a product or service directly to your potential customers.

It’s easy to fall behind in today's constantly-evolving business world. That’s why having a knowledgeable marketing partner like AlphaGraphics - who can keep you up-to-date with the latest marketing innovations - is key to your continued success.

Implementing QR codes

By implementing unique, interactive tactics like QR codes into your marketing campaigns, you can engage your tech-savvy prospects AND relay up-to-date information so visitors can order from you NOW.

QR codes can be added to:

Magazine and print ads
Business cards
Brochures
Direct mail materials
Billboards and posters
T-shirts and other apparel

QR code usage tips

Have defined goals. What are you trying to accomplish by using a QR code?
Consider your audience. Make sure you’re targeting a mobile-equipped audience, and include tips on how to use the code.
Make it worth their time. Scanning a QR code takes time—so your offer should be compelling.
Track your results. Use analytics to monitor and refine your efforts.
Add a logo. Try personalizing your QR codes with graphics or your business's logo to grab attention.

How do QR codes work?

By printing a QR code on a print ad, website, business card, or employee apparel, you'll provide an opportunity for people to interact with you and your company in a whole new way. The data encoded in QR codes leads users to a very specific online location of your choosing.

How will they help my business?

QR codes facilitate interaction with your other marketing efforts. They can drive traffic to your website, increase survey participation, get the word out for your latest product launch or Webinar, or provide tempting discounts to customers ready to make a purchase.

Are QR codes difficult to use?

Not at all! When you work with the AlphaGraphics marketing team, you'll find that QR codes are very user-friendly for both you and your customers.

QR Codes

Quick Response, or “QR Codes,” have been around for a few years. Many savvy marketers have found multiple ways to use and take advantage of the convenience they offer the end-user.

People nowadays want instant gratification, which is the initial value that QR Codes offer. A quick way to pull out their cell phone and get more information.

Here are a few ways to utilize QR Codes to your advantage while providing your target audience with value.

Landing page—Set up a landing page to which people will get sent when they scan your QR code. Keep in mind that they’ll be using their mobile phones—so ensure that your landing page is mobile-friendly.

Send Messages—You can use QR Codes to send messages once they’re scanned. For example, if you manufacture or sell a product, add a QR Code sticker to the side of that product. This will allow your customers to get in contact with your customer service department quickly.

Apps—If your business has an app, you can direct people directly to the app download page when they scan your QR Code. Many restaurants will add a QR Code somewhere on the printed menu that promises a discounted offer if users download their app.

Map Directions—You can set up the QR Code to instantly bring up step-by-step directions in Apple or Google Maps. This prevents the user from manually typing in or searching for your business on their cell phone browser.

Receipts—Save paper and money by offering your brick-and-mortar customers a way to scan a QR code and instantly get a receipt sent to them on their phone or email.

Promos and Discounts—This might require additional help from whoever designed your mobile app, but you can print QR Codes on your printed marketing materials and have a discount be automatically applied for the customer inside the app.

Dial Your Business—It’s much easier for someone to scan a QR Code and instantly have their phone dial your business—versus manually typing in your number.

QR Codes in Alexandria and Arlington V.A.

At AlphaGraphics of Alexandria and Arlington, we can help you create and implement QR Codes in a wide variety of marketing channels.

Contact us today at (703) 549-2432 or email us at US635@alphagraphics.com to learn more about the QR Code and marketing services that AlphaGraphics in Alexandria and Arlington offers!

QR Codes FAQ

QR codes allow you to bridge the gap between print and digital by providing viewers with scannable links to online content. Read on to learn how to effectively use QR codes in your marketing materials with this FAQ.

Q: What are QR codes, and how do they work?
A: QR codes (short for "quick response") are scannable squares containing encoded data like website URLs, text, phone numbers, and more. Users can scan the code with their smartphone camera to instantly access the linked information. This provides a seamless connection from offline materials to online destinations.

Q: What are some creative uses and benefits of QR codes?
A: Some potential applications include:

- Directing mail recipients to landing pages with personalized promotions or contact forms
- Embedding videos, social posts, or downloadable content on flyers and posters
- Sharing event agendas/logistics for conferences and tradeshows
- Letting customers instantly access support resources
- Encouraging engagement with contests, giveaways, or surveys

QR codes make printed materials more interactive and drive higher response rates by delivering relevant digital content.

Q: How can you track QR code performance?
A: Many QR code tools provide analytics on scan counts and traffic sources. You can also use UTMs or redirects to track conversions from your QR code through your website analytics. This helps you identify your top-performing QR content.

Q: What design tips help QR codes stand out?
A: There are several different things you can do to make your QR codes stand out:

- Increase contrast with a dark QR code on a light background.
- Make the code a prominent size - at least 1.5 inches square.
- Don't crowd the code - leave ample blank space around it.
- Use a frame or color to make it pop off the page.

With smart design and messaging, you can maximize QR code engagement and interactivity.

Q: How can AlphaGraphics help with QR code marketing?
A: Our team can help you:

- Strategize the best use cases and content for your QR codes
- Seamlessly integrate scannable codes into your print design
- Print materials optimized for easy scanning on quality signage, direct mail, and more

QR Codes in Alexandria and Arlington, VA

Get in touch with the marketing experts at AlphaGraphic of Alexandria and Arlington, VA, for all your QR code needs. Contact us today at (703) 549-2432 or email us at US635@alphagraphics.com to learn more!