Design trends tend to change with time, and to stay ahead of the competition, it is essential to update your printed marketing materials. Modernizing your printed marketing materials can help improve brand perception, communicate value propositions more effectively, and create a lasting impression on potential customers. AlphaGraphics Alexandria is a local print shop that's here to help. We partner with local businesses in order to help them get their message out and, ultimately, help them grow their business. In this blog, we will discuss the top five design trends that can help modernize your print materials. Contact us to get started today.
Bold Typography
Bold typography is a design trend that has gained popularity in recent years, and it can have a significant impact on your printed marketing materials. Bold typography involves using clear, attention-grabbing fonts to highlight messages and important information in your printed materials. Bold fonts add a touch of personality and modernity to your print materials and can help make them more visually appealing. Contact AlphaGraphics Alexandria to add this design trend to your print marketing materials mid-year and beyond.
Color Gradients
Color gradients are another design trend that can help modernize your printed marketing materials. Color gradients create a smooth transition from one color to another and are often used in backgrounds, images, and typography. Color gradients can add depth and dimension to your print materials, making them more vibrant and visually engaging. They can also help complement the color scheme of your brand and bring a fresh, modern look to your materials. Consider adding color gradients to your banners, posters, signs, and more today.
Minimalist Design
Minimalism is a popular design trend that focuses on creating compelling visuals using minimal elements. It involves using simple, clean lines and a limited color palette to convey information and portray a sense of sophistication. Minimalist designs have been gaining popularity in recent years as they help create a modern, sleek, and elegant appearance. Minimalist designs work well to highlight key messages, making them a suitable trend for advertising products and promotions. Let our expert print marketers help craft minimalism into your mid-year print marketing materials update today.
Custom Illustrations
Custom illustrations are one of the hottest design trends right now, particularly with the rise of hand-drawn artwork. Custom illustrations offer a unique way to communicate brand values and personality, along with making the design more engaging and memorable. Custom illustrations help brands stand out in a crowded market since they are unique and cannot be replicated from a stock photo archive. Contact the graphic designers at AlphaGraphics Alexandria today!
Diversity and Inclusion
The design trend to showcase diversity and inclusion has remained prevalent for the past several years and is expected to stay around for a while. The design trend goes beyond promoting diversity by ensuring that designs reflect unique groups through elevating different opinions and perspectives. Brands supporting diversity and inclusion help create a sense of community and inclusivity, thus modernizing brand perception. Update your posters, banners, business cards, flyers, and more this summer at AlphaGraphics Alexandria today.
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The design trends discussed above can help modernize your printed marketing materials, highlight your brand, and create a memorable impression on your potential customers. Incorporating these design trends into your printed marketing materials can make your business look professional, visually engaging, and portray a sense of modernity. When attempting to modernize your printed marketing materials, it's vital to focus on incorporating design trends that will complement your brand and enhance your message without compromising your brand's personality.
With the right creative approach, your printed marketing materials can look as modern and fresh as the people you’re trying to reach. Our custom print shop has years of experience helping local businesses update their print marketing materials all year long. Contact AlphaGraphics Alexandria to get started today!