6 Examples of Leave-Behind Sales Materials

Making a great first impression is critical for any successful sales or marketing strategy. In some situations, the way you interact with potential customers is enough to make a good impression, while in most situations, the materials you leave behind are also important.  

Generally, sales leave-behinds consist of calling cards to let the potential client know more about your business. Such materials are important for company marketing and making sure that your message continues to reach the clients even after you have left the building. 

If you are not sure about what is the right way to use these leave-behind sales materials, you are in the perfect place. Let's discuss the top 6 examples of sales leave-behinds and their effectiveness in marketing different products and services. 

1. Brochures

Brochures are probably the most popular sales leave-behinds material. They are the perfect method of showcasing your products and offering more information about your services in an engaging manner. You can easily highlight the important products and services through a well-organized and well-designed brochure. 

Whenever you are in the process of designing an enticing brochure, your focus should be on creating an effective design that will help the reader visually navigate the information with the help of colors and fonts that can easily be read by everyone.  

2. Flyers

Creating and distributing high-quality flyers is another essential part of sales. When you use leave-behind flyers, it means a potential customer can contact you at any time to get more information about your products and services. 

It is important to design leave-behind flyers to be clean, concise, and easy to read. Flyers have very limited space, so you must utilize the front and back space with optimal design elements. Make sure that all the components of the flyers are highlighted and that the overall design is not cluttered. 

3. Business Cards

A large majority of the customers, as well as business professionals, judge a company on the appearance of their business cards. A simple yet engaging business card is required to make sure you are able to reach your target audience. 

Having a plain business card that doesn’t match your company branding is a surefire way to cause prospective customers and clients to wonder what went wrong.

Generally, you should put your company’s name, employee name, and relevant contact information on the card to ensure people get familiar with your company and can easily contact you to buy your products or services. 

It is also important to reflect your brand's design and colors in a business card. An attractive business card will help attract more people and leave an impression in their minds to build strong brand recognition. 

4. Booklet

Leave behind booklets are suitable sales materials for companies that have a large product catalog and want to showcase multiple products and services to impress the customers. You can think of a booklet as a more detailed version of a brochure. It allows you to give details about the products and services, along with pictures. 

In order to design an effective booklet, you should incorporate both pictures and white space in an engaging manner so that the reader can fully understand what your company is offering. Your primary focus should be on providing the information in a concise manner so that potential customers are not distracted by unnecessary information. 

5. Promotional Products

If you use leave-behind promotional products in your marketing strategies, there is a high chance that you will be able to establish a large and loyal customer base quickly and efficiently. Make sure that you print the company’s name and logo on such products so that whenever a customer uses them, they are reminded of your company. 

If other people come into contact with the promotional products, they will also get familiar with your company. Hence, it is a reliable strategy to promote your company and build brand recognition. 

6. Rack Cards

The small sales card, typically in the size of 4"x9", are called rack cards. They are typically left on tables or front counters to ensure people can see them. Other than reaching potential customers, rack cards are also suitable for getting in contact with sales representatives.  

Since there is very limited space on a rack card, you must utilize it smartly by focusing only on critical business information. Make sure that the clients are able to contact you easily by seeing the information on a rack card. 

Use bullet points to draw the reader's attention to important information, such as specific products, your experience in the industry, and other information that will encourage the reader to get in touch with you.

Printed Sales Materials in Alexandria and Arlington

If you want to make a great impression on potential customers, you should definitely be using these leave-behind sales materials to enhance your marketing and ability to reach more people. Ultimately, the purpose of all of the leave-behind sales materials is to reach your target audience and turn them into loyal customers.