When it comes to marketing your business or event, an A-frame sign adds immense value and provides a tremendous return on your investment. Also known as “sandwich signs” and “sidewalk signs,” they provide you with the ability to get your marketing message out to a large number of people.
Primarily used in outdoor environments, A-frame signs can promote a sidewalk sale, restaurant menu, or social distancing information. Built to be tough and durable, they can stand up to anything mother nature throws at them—including extreme cold and harsh UV rays from the sun.
Benefits
A-frame signs got their name because they literally look like the letter “A.” You can use both sides of the sign for your message. When placed on a sidewalk, their height, graphics, and physical presence entice people to take a look. The benefits of an A-frame sign include:
Portability—When the day is over, a single employee can easily fold up the sign and move it indoors via the built-in carrying handle. Since they fold flat, you won’t need much storage space.
Cost-Effective—When compared to other forms of outdoor signage, A-frames are cost- effective and offer a tremendous value as they can be used over and over again for several years.
Versatility—They come in many different configurations, such as single or double - sided, stationary or reversible slide-in panels, chalkboard, and magnetic board. You can also add an extra layer of protection with coatings and finishes that will protect and enhance your sign.
Highly Visible—It’s tough to miss a sidewalk sign that’s placed outside a shop. The size, colors, and design will catch everyone’s attention.
A-Frame Ideas
As long as the ground is semi-flat, you can put an A-frame sign almost anywhere. For example, real estate agents will use an A-frame sign when they’re holding an open house. They’ll place it either on the front sidewalk or on the grassy front lawn to let people know the house is available for touring.
Other usage ideas include:
Neighborhood Sign
Do you live in a neighborhood where cars routinely speed down your street? A SLOW DOWN! CHILDREN AT PLAY sign with reflective decals and a fluorescent green or yellow design will quickly remind folks to drive safely. An A-frame sign can also call attention to your neighborhood yard sale, Friday night happy hour, or swim team sign-up.
Traffic Sign
Suppose you’re holding an outdoor event or another gathering where large numbers of vehicles will be present. In that case, you can use A-frame signs to convey critical information such as the speed limit or other safety guidelines.
Thanks to the durable construction and wide selection of materials, the signs won’t blow over in the wind. Many construction companies and city municipalities also use A-frame signs as a form of traffic control. They will often add reflective decals that allow the sign to be visible in low-light areas.
Directional Signage
Event management companies routinely use A-frame signs to help direct the flow of foot and car traffic and provide useful information such as directions to the first aid tent. Other uses include:
- Directions to the bathroom
- Directions to the ticket office
- Directions to the registration booth
- Traffic flow in the parking lot
- Designate “off-limits” areas
Brick-and-Mortar Advertising
Brick-and-mortar shops, restaurants, and other businesses take advantage of sidewalk signs to entice people and motorists to enter. However, for this to occur, the sign must have an eye-catching design and persuasive message.
If you’re stuck on ideas, the expert designers at AlphaGraphics of Alexandria and Arlington will sit down with you and come up with some great ideas. They’ll also explain the various materials and finishes that you can add, which will enhance the sign and your marketing message.
A-Frame Signs in Alexandria and Arlington
A-frame signs are a versatile and cost-effective tool that can persuade local foot traffic to step inside the front doors of your business. At AlphaGraphics of Alexandria and Arlington, our expert graphic designers can provide you with unique and persuasive ideas for your next A-frame sign. We’ve helped countless local Alexandria and Arlington businesses market their products and services. If you’d like to speak to a marketing expert about your business, give us a call at (703) 549-2432 or contact us on our website.