As the year 2020 draws to a close, many Alexandria and Arlington businesses have high hopes that 2021 will see recovery and growth from the economic downturn caused by the pandemic.
Now is the time to revisit your marketing plan and make adjustments accordingly. What’s working? What isn’t working? What in your marketing plan might you have to change in 2021 to adjust to the “new norm” of social distancing and remote work?
Here are a few tips on how you can fine-tune your marketing efforts for Q1 in 2021:
Printed Marketing Collateral
The first thing you’ll need to review is your printed marketing collateral. Is it relevant? Up-to-date? Is there missing information, such as your social distancing policies or new hours due to your staff working remotely?
Your
catalogs,
brochures, and
business cards are probably just a few of the many printed marketing materials you have had printed up over the years. Perhaps your outside sales team no longer can make in-person visits to prospective clients—you can provide them with new
presentation materials or
booklets that they can mail out.
Website
The pandemic has had a curious effect on the internet—more and more people are now going online to research information about companies and products. If your company or corporate website is old or outdated, perhaps it’s time to consider a partial or total
website refresh?
One of the biggest issues that hinder older websites from receiving free organic traffic from Google is their lack of compatibility with today’s modern smartphones. Google can instantly tell if your website won’t work—or will display poorly—on the smaller screens of a phone. As such, they will not rank your website in the search results for mobile phones.
Considering how over 50% of all internet searches are now performed on mobile devices, you could be losing out on a tremendous amount of traffic. To check if your current website is mobile-responsive, Google has put out a
free tool. If you’re seeing errors being reported, please give us a call, and we can advise you on the best path forward.
agBox
In response to the virtual business environment that most companies find themselves in, we have created the perfect marketing material: the
agBox. It’s a sturdy cardboard box that you can use in a wide variety of ways:
New Employee Welcome Kit—If your office plans on remaining virtual for the foreseeable future, a new employee welcome kit filled with
company swag or essential documents is an excellent way to onboard someone.
Conference-in-a-Box—If you’re planning on holding a virtual conference in 2021, you can send out a conference-in-a-box, complete with marketing materials and even USB drives that contain digitized versions of your catalogs and brochures.
Outsource Your Content
Once you’ve got your company website looking and working well, it’s time to add some content that will provide a valuable user experience. It’s challenging for many businesses to either find the time or an employee who has a way with the written word.
This is where a
professional copywriter can help add relevant and persuasive content to all internal pages of your website—this can not only result in more sales and conversions, but Google will also take notice as well. The various algorithms that power the Google search engine can tell good content from poor content and often show preference to the good ones in the organic search results.
Social Media Marketing
More people than ever are now on social media sites. No matter if your business is new to social media or you’re having trouble gaining traction,
social media marketing services can help you gain a following and help promote your brand.
You can also use it as a way to pro-actively manage your online reputation—many Alexandria and Arlington businesses are using Facebook and Twitter as a free customer service hotline. The added advantage is that prospective clients or customers can see how well you handle your customer service, which will help instill more trust in them.
Marketing Help in Alexandria and Arlington
Once you’ve taken a good look at your marketing plan for 2021, give the experts at Alphagraphics of Alexandria Va. and Arlington Va. a call. We can help you adjust to the changes and challenges that were brought forth by the pandemic and give you a competitive edge.
We’ve helped countless Alexandria businesses and organizations over the years through our printing and marketing services. If you’d like to learn more about our marketing, design, or sign services, give us a call at (703) 549-2432 or
contact us on our website.