As 2019 comes to an end, many Alexandria and Arlington businesses are busy crafting their marketing plans for the upcoming year. If you’re planning to host a trade show or convention booth sometime in 2020, there are several things that you can do to ensure you achieve maximum ROI.
Having a big and flashy trade show booth doesn’t necessarily ensure success. The businesses that walk away with the most leads or sales do so because they have intelligently engaged as many people as they could during that time frame.
While expensive LED monitors and other flashy gimmicks will capture attention—how do you plan on turning a booth visitor into a client or customer?
Here are a few things that you can do to help ensure that you’re making a meaningful connection with your trade show booth visitors as well as maximizing your time and money spent:
Your Booth
How will you make your booth stand out in a sea of competitors? Table throws are a viable option for smaller conventions or those on a budget. However, bigger events will require bigger solutions. A custom trade show booth offers visually-stunning graphics and state-of-the-art technology that will help drive foot traffic and capture new leads.
You can place banners and banner pop-ups near the front of your booth, as they are the first things that trade show attendees will see. Teardrop flags stand tall and can be seen from the other end of the hall. A point-of-purchase display can help tie everything together with a professional-looking way of showcasing your products or printed marketing materials.
Printed Marketing Collateral
The reason people attend trade shows is to gather more information so that they can make an informed buying decision. Professionally printed marketing collateral can help improve brand recognition, trust, and provide attendees with the knowledge that they need.
Catalogs, brochures, and business cards are a great way of making that 1st connection and introducing people to your brand, business, and services. You can put them on a table or have AlphaGraphics create a custom holder that will complement your brand and booth design.
Don’t forget about tried-and-true branded promotional products. You can have your company logo and contact information printed on a standard pen, golf ball, or t-shirt. You can even give away products that are relevant to your location. For example, if your trade show is located in Seattle in November, you can give away branded umbrellas. Or if you’re in Hawaii, branded bottles of suntan lotion will be much appreciated.
Post-Trade Show Marketing
Try to capture as much contact information as you can from your trade show booth visitors. This way, you can immediately begin remarketing to them after the show is over. Forms and cards are two great ways to capture phone numbers, emails, and addresses of those who visit your booth. A mobile-optimized website and QR codes can also help capture visitor information.
Once you have a list of contacts, now is the time to begin marketing to them. Direct mail and email marketing campaigns can help keep the conversation going long after everyone has gone home. When paired with a coupon or other promotional offer, they’re a highly effective way of turning leads into sales.
If you don’t have a way of marketing to all of the contacts you’ve made during the trade show, AlphaGraphics of Alexandria and Arlington offers custom marketing solutions. We can help you market to your list and provide a wealth of services that will help turn them from a prospect into a customer.
Trade Show Booths in Alexandria and Arlington
If you need ideas or assistance for your trade show booth in 2020, or you’d like to speak to someone about the design and creation of a custom one, give us a call at (703) 549-2432 or contact us on our website.
We’ve helped countless Alexandria and Arlington businesses and organizations over the years design and create the perfect trade show booth and marketing materials. We’re experts in both signage and marketing and can provide invaluable advice that will help your business achieve its marketing goals.