When it comes to participating in trade shows, you can never be too prepared. It doesn’t matter if the event only has a few other vendors or if you are in a conference center with hundreds of other booths—preparation is key. With the help of AlphaGraphics in Orem Utah, you can be ready to crush your goals and rock any trade show.
Goals
When you start a big project, you want to know if it will be worth the investment. A trade show is a time-consuming process from start to finish. It’s important to know what you are getting into and what you want to get out of it. As with any new project, it’s crucial to first set goals. What is the purpose of presenting your brand at a trade show? Are you working to increase awareness, network with other entrepreneurs or check out your competition? It is critical to set a goal so you can measure your progress after the trade show.
Cohesiveness 
Trade shows are always popping with eye-catching designs to urge people to stop and check out a brand. With the help of AlphaGraphics, all your promotional items can be designed to be striking and cohesive. Matching marketing materials allows your brand to stand out amongst competitors and appear more professional. Some of the resources at AlphaGraphics include:
- Signs and banners
- Displays, booths and table covers
- Custom printed apparel and giveaway items
- Signage suitable for indoor or outdoor use
- Counter cards and name badges
- Order forms
- Catalogs, brochures and manuals
- CDs or DVDs
- Direct mail and multi-channel campaigns
- Promotional Products
Any promotional item you use should include your logo so that visitors can easily recognize your brand in the future and find you online. Remember, promotional materials should be used to support your overall goal, message and should grab the attention of each trade show visitor.
Be Bold
At a trade show, there could be multiple booths trying to gather the attention of the audiences… so how do you stand out? With the promotional materials from AlphaGraphics, you are sure to be seen, but how else can you beat the competition? For many people, nothing gets them more excited than free things. Hosting a raffle or giveaway can draw traffic to your booth. Having small freebies—things like pens, stickers, buttons or candy, can also help people feel more inclined to stop and hear about your company. Giveaways and free items can be beneficial, but bolder approaches, like adding music, video and lighting can also help draw attention to your brand.
Before and After
Once you start planning for a trade show, it’s important that your website is up-to-date. It’s smart to also include information about the trade show on your site and social media to inform your followers about the event. Large trade shows may even have a mailing list that you can use to notify the public of your presence.
After the event, it is important to review your new connections and your goals. Take time to add your new network to your contact list and follow up with them. Then, make sure you evaluate your performance quickly following the trade show, so it’s easier to identify what you can improve on next time. This is also the ideal time to reflect on your goals and analyze the measurements. By reviewing the event, it will be easier for you to determine whether you’d like to participate in another trade show in the future.
Start
If you are still feeling overwhelmed with the idea of participating at a trade show, don’t worry, we’ve got your back. AlphaGraphics in Orem, Utah has everything you need to succeed—and it doesn’t end with promotional materials. We offer event management help so you can focus on your business while the details get done. From the start, AlphaGraphics will be there to assist you in planning, designing and printing. Our services will also help you track and analyze visitor response rates. With our support, your presence at trade shows will be quality and memorable.
With AlphaGraphics, you will be prepared to make a statement at any trade show you attend. Click
here to request a quote now or call us now at
(801)-426-6200