We’ve all been exposed to the term “Brand.”
But what does that even mean? Why does it matter? Most importantly, how does branding affect the success of a business. In this article, we are going to break down the concept of branding through a quick visualization exercise that will provide you with some thought-provoking ways to help you GET NOTICED and GET BUSINESS.™
Visualizing “The” Brand
Take a moment to close your eyes and think of a company.
No really....Give it a try.....
Ok, got one? Chances are, more often than not, you are visualizing their logo, their color scheme, their jingle, or slogan that involuntarily hums in your mind and most importantly the feeling you get when you think of this brand. This visualization is all thanks to branding, pretty cool, right? It took a team of experts to develop that branding concept and to have it successfully resonate with the target audience.
Now use this visualization exercise to perform a quick branding audit on your own company.
What does branding tell you about your brand? Does your brand compliment the current marketplace? Need some external insight? AlphaGraphics is here to step in and be your personal team of experts, guiding you on the path of branding success. (Contact Us)
Brand Awareness
Building brand awareness can be challenging...resulting in feelings of overwhelming frustration. This doesn’t have to be the case for you, by utilizing branding effectively and efficiently your business will be able to gain and retain your audience. Online presence is a great example of how applying branding to your assets can build awareness and ultimately creating a virtual community of brand advocates.
Consumers gather information from multiple channels and platforms in order to make an educated buying decision. It is imperative that these linked search results not only represent your products/services accurately but also include instant value, offering solutions for consumer needs. Though brief, this interaction is the determining factor if the consumer will trust your brand and eventually return for other services.
Websites are the most valuable assets to making an impact in your awareness efforts. Think of your website as a digital business card, a visual representation, as well as an interactive experience with your brand. Not only should the brand be clearly represented, but your content should also be clear, concise and solution-focused. Aside from creating content, it is important for you to stay active and engage with your audience, this will help your brand to be relevant and “top-of-mind.”
Brand Positioning
When you have all these branding elements working together harmoniously, it sets the tone for the reputation of your business, giving your brand authority and positioning in the marketplace.
By having a compelling brand story, you will create awareness, setting yourself up to be the top-of-mind option in your market. Your brand will build trust and loyalty. The audience will engage with your brand more and seek you out to help with their needs.
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