Brand revitalization is necessary for all businesses at one point or another. The marketing environment is always changing. Consumers develop new preferences and competition grows, so brands need to r...
Before the advent of social media marketing and digital advertising, print marketing was one of the top ways marketers could affordably and effectively reach customers. Now, as technology continues to...
These days, it’s hard to escape talk of COVID-19. It’s infiltrated the news, social media, advertising, and worst of all, our daily thoughts and concerns. As a brand, it’s important to be sensitive to...
My view on New Year's Resolutions I have learnt that new year’s resolutions do not work for me…. losing weight, eating healthier, exercising regularly, saving money. In my 40’s I found creating a mott...