Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck.
- Use our "house" paper. Paper prices fluctuate often, so if you have not standardized on a specific paper, ask about less expensive options. If your piece does not demand a specialty paper, opt to use our house paper. We purchase this paper in high volume, so it is almost always the least expensive option.
- Print four-color in gang runs. The most expensive way to print four-color is for us to run the job by itself on the press. However, with a “gang run,” we run multiple jobs at the same time, then trim them down to size. This can be a great way to get excellent results for less money.
- Avoid bleeds. If color needs to go to the edge of the page, you can often get a similar effect less expensively by printing on colored paper. Without bleeds, your project might also require less paper or be able to be run on a smaller press.
- Clean and de-dupe. It is not the most exciting job, but cleaning and de-duping your mailing list can drop your costs dramatically. With a clean list, you are only printing pieces that end up at their intended destinations. Thus, you are not sending multiple pieces to the same home or business.
- Try new formats. Just because you have always done a brochure for a particular promotion does not mean it is the only option. Experiment with a postcard or other format and see whether you get a better response rate. A little creativity can go a long way toward saving money.
Need more ideas? Let us brainstorm ways to help you get great results and the most from your budget.