When it comes to direct mail pieces, crafting them correctly is essential for success. Whether you’re creating a mailer, postcard, or flyer, there are certain mistakes to avoid if you want your direct mail pieces to be effective. Here at AlphaGraphics Dallas, our print experts are here to help you avoid mistakes when you partner with us for your direct mail services. Here are five of the most common mistakes to avoid when crafting your direct mail pieces. Contact us today!
Not Personalizing Your Pieces
Personalizing your direct mail pieces and campaigns is key to direct mail success. With personalized direct mail pieces, you can target specific customers and make them feel more connected to the message you’re trying to convey. Without personalization, your message may come across as generic and could be easily overlooked. Or worse — your direct mail can immediately be thrown in the junk mail pile, which is definitely something you don't want. Let our expert print marketers at our custom print shop ensure that doesn't happen today!
Using Poor Design
When crafting your direct mail pieces, design is key. Poor design can be a major turnoff to potential customers. Your direct mail pieces should look and feel professional. If it looks like you cut corners and put together a shoddy design, it won’t inspire confidence in your recipients. Make sure you use high-quality images and graphics that are not only eye-catching, but also represent your brand in a professional manner. Reach out to AlphaGraphics Dallas with your questions today.
Not Including a Call to Action
A call to action is an essential element of any direct mail piece. After all, without a clear call to action, your piece may be overlooked or forgotten, which is something you definitely don't want. Make sure to include a concise call to action that tells the reader exactly what you want them to do and how to do it, be it visit your website, scan the QR code, or bring in the flyer for a discount. Call us today.
Not Offering Incentives
Incentives are a great way to entice customers to take action on your direct mail pieces and campaigns. Offering discounts, free gifts, or exclusive offers can encourage customers to take action, which will hopefully lead to conversions, sales, and loyal customers down the road. You can make the incentive simple, like get a 10% off coupon if you visit your website, or you can make it tangible, like receiving a free gift with the flyer. Let our team at AlphaGraphics Dallas help you craft a winning direct mail piece today.
Not Testing Your Pieces
Direct mail pieces should always be tested before they are sent out. Testing is important to ensure your pieces are effective and that your message is clear and concise, and the more expensive the campaign, the more important a test is because testing also allows you to make adjustments if needed before sending out your direct mail pieces, saving you money in the long run. With Alphagraphics Dallas's direct mail services, we can help you design, print, and mail out your direct mailings, including test campaigns. Get started today!
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By avoiding these five common mistakes when crafting your direct mail pieces, you can ensure your pieces are effective, successful, and have a great ROI. Remember to personalize, use great design, include a call to action, offer incentives, and test your pieces. If you do these things, you’ll be well on your way to effective direct mail success. Contact AlphaGraphics Dallas today!
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