In today's digital environment, why is direct mail still a critical part of successful businesses' marketing arsenal? Because it works! No one knows that better than our AlphaGraphics Knox Street | Park Cities | North Dallas team, which has helped countless businesses create effective direct mail campaigns. Don't miss out on valuable sales opportunities with the incredible return on investment direct mail offers! Direct mail has one of the most reliable returns of any advertising method, and we'll tell you why.
Why Direct Mail Works
It gets results! This is why 86% of marketers are investing in direct mail. Direct mail continues to innovate with technology providing businesses with the analytical tools to improve responses and cut costs. The modernization of direct mail, for example, using QR codes, provides individual tracking, resulting in a tangible and digital touchpoint! A well-executed piece is one of the most predictable and profitable marketing tactics.
We Love Getting Mail
Whether it's an eye-catching postcard, an invitation to a grand opening, or a flyer promoting a new product, people enjoy an experience that's both tactile and visual. It provides a connection between your brand and your audience! Direct mail creates a collaborative and convenient way of buying by offering customers a physical item. To further the return on your investment, consider finding a direct mail mailing and fulfillment partner that can handle your business's storage and shipping needs with simplicity and cost-effectiveness.
Mail Generates Responses
Direct mail continues to withstand the test of time. There are three big reasons for this. First, a direct mail piece won't get quickly buried like an email will. Second, customers can't abandon a physical address like they can an email address. And third, up to 90% of direct mail gets opened, relative to 20% of emails. Innovations in direct mail, like personalization and targeting strategies, further leverage customer data in a way digital channels cannot.
People Trust Mail
Have you ever heard the phrase "you can't believe everything on the internet"? When it comes to trusting direct mail marketing versus digital marketing, direct mail wins. In fact, 76% of consumers trust direct mail, while only 43% trust ads embedded in social media, and a mere 25% of people trust online pop-up ads. Here are a few reasons why people trust direct mail:
- It's more personal
- It's targeted, therefore, "speaks" to the recipient
- It isn't intrusive and can be opened and looked at when it's convenient
Your Dallas, TX Resource for Direct Mail Printing, Mailing & Fulfillment
Give our team a call if you're ready to create a direct mail program that delivers winning results! At AlphaGraphics Knox Street | Park Cities | North Dallas, we are more than just a printer; we're a business partner you can rely on to get your project designed, produced, and out the door on time. Our team has over 37 years of experience dedicated to helping businesses big and small grow their business! Contact our Dallas, TX, business print center today to set up a free strategic consultation to learn how we can give you the return on investment you deserve!