Don't let your 2023 marketing plan fall into the 'same thing, different day' category! Smart businesses stay on top of marketing trends to retain existing customers and add new prospects to their sales pipeline. Our Dallas, TX marketing team has helped companies of all sizes get an edge over their competition and maximize their marketing impact! In our experience, mapping out actionable steps is the key to seeing results. As you plan for growth in 2023, here are some key marketing trends we recommend you incorporate to grow your business this upcoming year.
Targeted Marketing
A targeted marketing strategy is essential to seeing results. Narrowing down your audience geographically and demographically allows you to deliver your targeted message to a small number of people or businesses more likely to buy your product or service. Consider the example of a direct mail campaign. Instead of canvassing the city, why not target a particular neighborhood or area or consider purchasing a mailing list that comprises your core audience? Doing so will improve your conversion rates while reducing your marketing spend on prospects that are unlikely to buy.
Employee Activation
Profitability increases and customer satisfaction improves when employees are engaged by seeing how their work contributes to the company's success. That's why it is vital to communicate your company's vision and show your employees the direct results of their actions to uphold that vision.
How can you do this? Step one is to ensure you are visibly communicating your vision and goals. From your onboarding materials to highlighting your mission statement with a three-dimensional wall sign or poster, ensure you share your vision and goals far and wide. Step two is recognition. Recognizing employees for their efforts to uphold your company's vision lets them know that their actions are seen and appreciated. By connecting to your brand and your "why," your team's bond strengthens and, therefore, your sales!
Personalization
Every marketing campaign in 2023 should include a personalization strategy. Personalized marketing is fundamental to branding, especially in today's competitive and hyper-connected market! Engaging customers with personalized swag, direct mail, and catalogs demonstrates an understanding of your customer's purchasing profile, nurtures leads, and keep customers coming back. Ideas like including their name and referencing their last purchase on a direct mail piece helps capture a recipient's attention. Have a conference or event planned for 2023? Don't wait for the conference to start. Consider kicking off the event with a branded experience in a box. Addressed and personalized to each recipient, it's the perfect way to make an impression before they even step foot into the physical event.
Focus on Customer Retention
Loyal customers are more valuable than new customers, yet it's easy to take them for granted. When you retain customers, you gain brand ambassadors, so keeping them happy is worth it! Show your repeat customers some love by giving them reasons to stick around, like a postcard with a 'return to shop' offer, a branded tumbler, or a phone charger to thank them for their business. If you're looking for a more comprehensive approach, services like Marketing 360 can offer digital and offline marketing capabilities under one roof!
Your Dallas, TX Resource for Marketing, Print & Signs in 2023
Looking to develop a 2023 marketing strategy that will garner results? Whether it's customer retention, personalization, or employee engagement, the team at AlphaGraphics Knox Street | Park Cities | North Dallas can help you plan, implement and harness untapped opportunities. Contact our Dallas, TX, print center today to set up a free strategic consultation to learn how we can support your entire business.