Grab Attention at Trade Shows with These 5 Items
Trade shows are a chance for your business to gain new customers and make new contacts. Learn more about the printed materials you’ll need.
5 Must-Have Sign Materials for Trade Shows
Trade shows offer businesses the opportunity to show off their products and services, make connections, and find new opportunities. Finding a way to stand out among all the participants, though, can be quite the challenge.
You need to attract people’s attention to your booth, but that’s only the first step. Once someone has approached you, you need to keep their attention long enough to make your pitch and, hopefully, convert them into a client. You need a range of printed materials to help with all the steps of this process. Here are five examples of materials that can help you have a successful trade show booth.
1. Banner displays
A person walking into the main area of a trade show has to make a decision about which booths to visit. The right banner display can make this decision easier for them. At a glance, people can tell that your booth will be worth their time.
A trade show banner might be the first part of your booth people will see. It can tell the story of your company or brand with a simple, striking visual that catches people’s eyes and draws them to your booth from anywhere in the room. It can showcase your company or brand name, its logo, and other important design elements.
Examples of banners that can help your booth stand out include:
- Backdrops
- Canopy banners
- Tablecloths
- Standing displays
2. Posters
Banners can draw people in from a distance. Posters can provide them with more information once they get to your booth. They can go into more detail than banners for people who have decided they want to learn more about your business. A person waiting to speak to a representative at your booth can peruse a poster that showcases the features and benefits of your product or service.
3. Brochures and flyers
Brochures and flyers allow you to offer in-depth information in a format that people can take with them. These materials can maintain a consistent style with the rest of your booth, showcasing your logo, name, and other features. They can go into more detail about your company than the posters at your booth. They can also connect people with online resources.
People can pick up brochures or flyers whether they stop to speak with you or not. Long after the trade show has ended, that brochure or flyer could remind them about you and lead them to give you a call.
4. Business cards
Brochures and flyers allow you to offer in-depth information in a format that people can take with them. These materials can maintain a consistent style with the rest of your booth, showcasing your logo, name, and other features. They can go into more detail about your company than the posters at your booth. They can also connect people with online resources.
5. Swag bags
So far, we have talked about printed materials that provide information about your business, from an eye-catching banner to an in-depth brochure. Using printed materials this way appeals to some of the main reasons people attend trade shows — namely, to learn about businesses and brands, or to meet people. You can also use printed materials at trade shows to appeal to another reason people attend trade shows: free stuff.
Brochures, business cards, and other materials are great for letting people know who you are and what you do, but useful promotional items can also go a long way towards helping people remember you. A tote bag with your name and logo printed on it can help make even more people aware of your brand, such as if people use it for grocery shopping.
How can AlphaGraphics help grab your clients’ attention?
AlphaGraphics North Austin provides printing solutions to businesses throughout the Austin area. We can help you create the perfect trade show display. Contact us today to get a quote.