Email Marketing

Craft a successful email marketing campaign that provides recipients with personal, meaningful content that builds trust in your brand.

Connect with your customers using email marketing

Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?

Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.

Email marketing campaign services

Template design and coding
Concise copywriting
Targeted lists
Reporting and tracking
Cross-media marketing
Personalized URLs

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

Social media
Whitepapers
ePublications
Direct marketing
Variable maps

Tips to increase click-through rates

Have a voice. Write in a conversational, respectful voice, like a friend
Personalize. Incorporate personalization via variable data
Add value. Promise something your subscribers want
Stay on topic. Keep your emails lean and to-the-point
Troubleshoot. Tell them how you’ll help them avoid or solve a problem
Reward. Reward recipients for reading—offer tips or incentives

Email Marketing In Arlington, TX

How do you start relationships with new customers and nurture relationships with current customers, all with a low-cost medium? Email marketing.

But how do you make sure your message isn’t lost in the noise? By giving customers just what they are looking for: value. Your emails need to meet the real needs of subscribers. When you consistently deliver great content that meets readers’ personal needs, they gain more and more trust in your brand.

You might meet their need by teaching them a tip, inspiring them to improve their lives, or offering a discount. Whatever it is, it will keep building a relationship, so you’ll be the first business they think of when they want to buy what you offer!

AlphaGraphics’ Email Marketing Services:

No matter the industry, email plays a major role in the day-to-day communications of any organization. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using:

To-the-point writing
Design and coding of templates
Highly targeted email lists
Multimedia marketing
Personalized web addresses (URLs)
Tracking and reporting of results

Frequently Asked Questions

What is Email Marketing?

It’s a low-cost way to promote special offers, deliver targeted content, announce events, and more. Commonly in the form of a newsletter, it can also send specials, updates, press releases, and surveys. Since it’s an email that someone signed up for, it might be the first thing they see in their inbox!

How Can it Improve My Business?

You’ll reach a lot more customers in a lot less time than through many other marketing methods. This drives measurable, objective improvements in sales and brand recognition. It powerfully complements your whole marketing system when integrated with other marketing methods.

What Marketing Methods Does it Enhance?

Whitepapers
Direct marketing
Social media
ePublications
Variable maps

How To Improve Click-through Rates (CTR)

Provide Value–Focus on what your subscribers signed up for and most desire
Personalization–Using variable data, include each subscriber’s names and more
Stay on Topic–Stick to one powerful, memorable point
A Conversational Voice–Write like you’re respectfully talking to a friend or colleague
Give Sound Advice–Explain how you can help them solve or prevent a problem
Rewards for Reading–Sprinkle in tips and incentives

Call AlphaGraphics of Arlington, TX at (817) 860-2679 to talk to our email marketing experts today! Request a free quote to be on your way to objective, verified results.