Every year, Pantone Color Institute assembles a panel of the top leaders in design, fashion, technology, and other industries, to carefully select the Color of the Year. While many people think that the Color of the Year is Pantone's "prediction" for what will trend in these industries over the next 12-months, there's actually a lot more to the process than just a guess of what we'll think is cool in the coming year. "The Pantone Color of the Year has come to mean so much more than 'what's trending' in the world of design," said Laurie Pressman, the Vice President of Pantone, "It's truly a reflection of what's needed in our world today."
"The Pantone Color of the Year has come to mean so much more than 'what's trending' in the world of design; it's truly a reflection of what's needed in our world today."
For starters, Pantone tries to encapsulate not only what's trending currently all over the globe, but also to embody the current emotional-psychological state of humanity as a whole. Additionally, these colors aren't just pretty labels to stick on a year, but they are color experts hopes and wishes for us all in the coming year.
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| Ultra-Violet: The 2018 Color of the Year |
For 2018, the Pantone Color Institute has announced at their panel of experts has selected ultraviolet (PMS 18-3838 or PMS 2096C), which is a deep, blue-tone purple. This color is often associated with royalty and empowerment, imagination and creativity. Pantone's Executive Director Leatrice Eiseman says that the color was selected because it "takes our awareness and potential to a higher level". Ultra-violet is the Pantone Color Institute panel's hope that mankind will use 2018 to reach to new expressions of creativity, develop new technology, and explore the reaches of the galaxy. "It symbolizes strength and non-conformity," the article announcing the color read, "Spurring individuals to imagine their unique mark on the world, and push the boundaries through creative outlets."
How will you use Pantone's Color of the Year in your artistic creations the coming year?
"It symbolizes strength and non-conformity, spurring individuals to imagine their unique mark on the world, and push the boundaries through creative outlets."
"Pantone Color of the Year 2018." Pantone Color Institute. Nd. December 12, 2017. .