Success in a digital print world
1/2/2019
| paulvanveldhuizen
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Digital + Print = Success |
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A BLEND OF PRINT AND DIGITAL MARKETING |
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If your business is struggling to find the perfect mix to stay in touch with your customers, you may want to consider a blend of print and digital marketing.
Chances are you are already using digital marketing to promote your business, whether it be your website, online ads, or social media. While digital media is essential, print is also a powerful marketing tool that is universal, credible, durable, and portable.
Many people still prefer looking at print materials at their leisure without being connected to a computer. The chances of a customer flipping through more pages in a print catalog are much higher than randomly clicking through various pages on your website, increasing exposure to a wider variety of products. In addition, print materials can easily be shared with others and offer an enduring message that can be seen again and again.
By joining your print and digital marketing efforts, you can create a powerful campaign that gets noticed and remembered. For example, your print marketing can direct traffic to your website, and your emails can remind customers to keep an eye out for a catalog or exclusive coupon in their mailbox. You can also use campaign hashtags on print to funnel traffic to social media.
If you’d like ideas or help to create the perfect print campaign to complement your digital efforts, our team would love to help! Stop by or give us a call today. |