The packaging accompanying your product serves a purpose beyond transporting it from one place to another. Think about when you receive a gift from someone. It would certainly be less exciting if they just handed you the item unwrapped. A beautifully wrapped gift ups your curiosity level and piques your interest.

Like our example, crafting a unique packaging experience for clients or prospects can offer customers an elevated experience interacting with your brand. Please continue reading to find out tips for preparing an unboxing experience worthy of Pinterest or Instagram.

1. Create a box that is representative of your brand. Boost brand visibility by integrating your brand colors and logo into your packaging. This step ensures that your package is instantly recognizable, sparking excitement for customers upon receipt. With your package on their doorstep or desktop, there will be no doubt about its origin.
2. Be mindful of packaging materials. Use materials that reflect your brand and product. For instance, opt for eco-friendly materials and recycled paper fillers if you have an organic product. Luxury items should be wrapped with higher-end fabrics, papers, etc. Tech products can be paired with a glossy box and precision-cut foam to provide additional protection. Leverage your packaging to offer customers a preview of the experience they can anticipate when using your product.
3. Think functionality. Always prioritize the durability of your packaging to ensure it arrives intact. If your custom packaging is not sturdy enough, consider placing it inside a generic shipping box. You want your product to come as close as possible to the condition in which it was sent.
4. Personalize your recipient’s experience. Deepen your connections with customers by infusing an element of surprise and delight through a handwritten note expressing gratitude to new or loyal patrons. Infuse a personal touch by addressing customers by their first names and signing off with your name.
5. Encourage repeat customers. To encourage repeat purchases, consider including a coupon as an incentive. You could also include a sample of a different product in your package. Or you can even partner with an adjacent, non-competing business to use their samples in your packages.
6. Integrate digital elements. Drive traffic to your website and encourage people to take action by including landing page URLs. Utilizing QR codes on packaging is another great way to lead customers to access additional content or engage with your brand beyond the unboxing experience. Overall, guiding customers to go online should have an anticipated outcome or action that you would like them to take, such as making a purchase, writing a review, or leaving feedback.
7. Use stickers or custom tape. Consider all the materials required for your packaging and infuse creativity into branding them. Even the tape used to seal boxes can be customized to enhance overall awareness or promote a sale. As customers unbox your package, the attention to detail in the tape will leave a lasting impression. Stickers serve as a playful tool to embellish your packaging. Alternatively, you can include stickers (laptop or water bottle stickers) with your product, as a fun box stuffer. Empower your market to take pride in being part of your brand family! Stickers serve as excellent word-of-mouth marketing pieces.

Crafting a unique unboxing experience not only fosters engagement and creates lasting memories with your customer base but also has the potential to inspire them to share the experience on social media. Word-of-mouth advertising, stemming from such shared experiences, is highly trusted and effective. Consider incorporating special, thoughtful touches or elements of surprise into your upcoming shipments to enhance customer satisfaction and generate positive online buzz.

AlphaGraphics Can Help

If you need help developing the perfect box inside and out, call us. We can help you create a customer journey that wows – from start to finish. Check out our agBox for some inspiration.