You've seen them when you're out driving around - cars, trucks, and vans decorated from headlight to rear bumper with advertising for a business. Vehicle wraps are a common sight these days yet enough of a novelty that they still stand out from the crowd, making them a powerful advertising tool. Today, we're breaking down everything you need to know about
Vehicle Wraps, including why you should consider one for your business and the 4-1-1 on what to know about them.
Why Vehicle Wraps?
Vehicle graphics are an effective way of advertising right now. According to the Outdoor Advertising Association of America, a vehicle wrap gets around 30,000 to 80,000 views… A DAY. It's also a cost-effective way to have a consistent advertisement for big companies and small local businesses alike. In fact, with proper care, wraps can last up to 5 years, meaning you can have a non-stop, 24/7 advertisement for 5 years! Imagine how many people will see that "billboard." They are unlikely to be ignored. If you are a new business, a vehicle wrap is a great way to get visibility for your business QUICKLY, by simply driving around town. Vehicles are ads people can't ignore, skip, or change the channel on. Wraps have also been proven to be more memorable for ages 18-34, a highly desirable market that can be tough to reach. Finally, the technology behind manufacturing and installing car wraps has seen many advancements over the last couple of years, meaning you can do more with car wraps than ever before and be assured of its longevity.
What Do Vehicle Wraps Cost?
The cost of a vehicle wrap is based on 3 things:
- The size of the vehicle
- The amount of time and effort spent on graphic design
- And the Installation
Wraps are usually from $1,500 - $5,000. That includes average cars up to large cargo vans. The average time spent designing a full wrap is anywhere from 2 hours to 5 hours. They need to be carefully thought out. Lastly, when it comes to installation, you'll want to make sure the installer knows what they are doing and can get this done right and in a timely manner. A full wrap can take around 8 hours to complete. Lots of time and effort goes into making a one-of-a-kind wrap for your business!
What Should My Wrap Have On It?
When designing a wrap, you have to keep in mind the most important information you want to convey. You want to make sure it stands out and can capture your target audience's attention. Always keep colors in mind. Different colors make people feel certain ways. If you have a brand for your business, you'll want to ensure you stay within those guidelines as well. Your wrap should match your storefront, your website, or business cards. The most important part of the wrap is the phone number and address. Make sure people can get a hold of you when they see it. The vehicle doesn't need to be cluttered up with info. Keeping it simple makes it easier on the audience's eye and keeps them wanting more! When it comes to placement on the vehicle, make sure your contact info is on the sides and back of the vehicle. When you're stopped in traffic, people should be able to see everything clearly.
Our Wilmington NC Print Center is Your Local Vehicle Wrap Expert!
If you are ready to transform your company vehicle into a moving billboard? At
AlphaGraphics Wilmington, we've designed, produced, and installed hundreds of vehicle wraps, canvassing everything from small cars to large trucks!
Contact us for a free estimate today and see how we can help you get your brand and your business out on the road gaining visibility and business with every mile you drive and every stop you make. Questions? Not sure what your options are? We are here to help!
Contact our Wilmington, NC print center today and let us show you how we can help you get noticed and get business!