Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in t...
Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to increas...
How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive ...
Fall time is finally here, and many retailers in the Raleigh area are busy getting ready for the upcoming shopping season. From making sure inventory levels are good to trimming the store with seasona...
There’s a fine line between what’s considered “direct mail” and what’s considered “junk mail.” The standard rule-of-thumb is that the average person spends less than 2 seconds determining which pieces...