Advancements in the type and features of LED screens allow more businesses and organizations to utilize video panels for successful branding and marketing.
This trend is most prominent among restaurants because employees can easily update the menu to display the special deals associated with a specific day or week.
Read on to discover seven essential tips and tricks to help create a professional-looking digital menu board that will impress your patrons while increasing sales.
Tip # 01 – Use a Large Font
It is important to use a large font for your menu so that the customers can easily see the items and their prices without putting in too much effort. Generally, you can make a digital menu screen as clear as possible by taking about 20 steps away from the screen and ensuring you can still read it.
Keep in mind that there is a high chance that you might not be able to fit the entire menu on a single screen when you are using a large font size. You should use a slideshow function or a different screen in such conditions.
Tip # 02 – Use a Clear Font
It is okay to use fancy and creative fonts for logos. However, when designing an easily readable menu, you should make sure that you are using a clear font with a simple letting style so everyone can read it.
The most common fonts that provide maximum legibility are Arial, Futura, Calibri, and Helvetica. Even if you do not want to use these specific fonts, you can still find many legible fonts on the internet. Your ultimate goal should be that the content is visible and easily readable by the customers.
Tip # 03 – Adopt Consistent Styling
Consistent branding is the key to establishing a loyal customer base because when you use similar colors, styles, and the overall template, your customers will start recognizing your brand.
You should always use a menu that matches the style and aesthetics of your business. It is not necessary to use a fancy template that comes with a lot of colors. Instead, menus with simple and consistent styling can also impress the customers.
Tip # 04 – Leave Ample White Space
It is common for people, especially beginner designers, to fill every part of the screen with some kind of text, images, or icons. However, it is a huge mistake because an overcrowded menu board will likely make it difficult for the customer to read and understand it fully. Therefore, you must leave some blank space to facilitate quick reading.
Tip # 05 – Use Animations
You do not have to add too many animations, images, and videos to your digital menu board, but you should add some unique and attractive animations between the screens. It will give you the benefits of attractive motion without making it compulsory for the customers to watch an entire video.
Tip # 06 – Use HQ Pictures
Different types of images and pictures are a great addition to the digital menu board because they instantly enhance the quality and attractiveness. You should be using high-quality photos to highlight essential menu items and attract customers.
However, ensure that you never add a low-quality image to the board because it will adversely impact your business—as customers might start subconsciously associating low-quality images with low-quality food.
Tip # 07 – Be Smart in Adding Descriptions
Adding descriptions for unique dishes that are exclusive to your restaurant is also essential. However, you do not have to add a description for every other menu item, such as a hamburger or a cheeseburger.
Coming up with unique names for the different menu items is likely to create an element of intrigue among your customers. An intrigued customer is more likely to ask about these items—and even order them.
Menu Board Design and Help in Alphagraphics
By following the tips and tricks discussed in this article, you can greatly benefit from the digital menu boards because they are revolutionizing how many businesses operate and helping them increase sales.
Overall, you should focus on creating a well-balanced digital menu board that does not contain too many images and videos. Follow the color and overall theme, and ensure you include the logo in the menu.
A large and legible font will ensure that everyone can clearly read and understand the menu, so you will not have any issues in reaching a variety of people through the digital menu board.
At AlphaGraphics of Raleigh, we can help your small business with our digital menu board signage services. To learn more about how AlphaGraphics of Downtown Raleigh can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.