As the printing industry continually makes technological advancements, it’s no surprise that business printing services are projected to continue expanding within the coming years. Read on to learn more about some of the current trends in the business printing industry and how implementing them can impact your company for the better.

Hiring Design Teams

While business printing is becoming increasingly design-oriented, more and more companies are turning to hire design teams to meet their printing needs. By hiring a design team, business printing companies can streamline the production of their materials and ensure that they are done professionally and up to the highest standards possible. 

Once companies realize the need to have a team of experts on board, printing franchises of all sizes have been hiring design teams. In some cases, this team is made up solely of graphic designers. While others are seeking ways to expand their team of graphic designers by including other specialists such as digital print experts.

Laser Cutting and 3-D Effects

Another major production technique that will likely affect the business printing landscape in 2021 and beyond is laser cutting. Laser-cutting is unique because it can be used for accurate cuts on any printing file to reach the correct finished size.

One of the main reasons for its rising popularity is that laser-cutting allows printers to accurately outline even the most delicate designs. laser-cutting will enable you to create intricate lines easily. 

Most of the designs with laser cutting are elegantly paired with gold or colored foil. The laser-cutting technique is sure to provide a beautifully crafted finished product for commercial use, so it’s no surprise that this is one of the quickest growing trends in the printing industry.

Digital Marketing Trends

As we become more and more reliant on digital media, it’s no surprise that digital marketing trends are at an all-time high. Turning to digital marketing can be an excellent decision for businesses to make because it allows them to expand their range of services and stand a better chance of increasing revenues and remaining competitive in the industry. 

The digital marketing industry has been growing exponentially and is now considered one of the most popular forms of advertising. Social media ads prove how one piece of digital marketing can reach a large number of targeted viewers. Digital marketing is here to stay and will continue growing into the future.

Direct Mail Marketing

One of the most effective trends within the printing industry is an increase in advertising through direct mail marketing campaigns. Direct mail is an ideal way of contacting potential new customers and can help you effortlessly grow your business's scope. 

Another benefit of direct mail campaigns is that they are relatively inexpensive and a great way to maintain a good public image in the eyes of the global customer. For these reasons, the trend of direct mail marketing is likely to witness an upward trend this year and in the years to come.

Recycling Efforts

It’s no secret that commercial business industries are notorious for producing vast amounts of waste. However, in recent years, businesses have been making changes for the better to find new and innovative ways to recycle. For instance, many companies have been trying to send in their cuts to recycling facilities that can use their waste to make new materials or repurpose them. 

In addition to this, it is becoming more common to recycle toners, liquid inks, and other printing products. Furthermore, many print facilities are expected to ramp up their recycling efforts in the upcoming years, including widespread in-house recycling programs that will decrease waste exponentially.

Diversifying Your Services

Another way that commercial printing companies are setting themselves apart from the rest is through diversification. Many motivated individuals were introduced to printing by working as employees at small franchises or copy stores. 

However, these entrepreneurs realized that their personal growth and success relied on deeper professional expansion over time. Thus, they branched out into a broader range of print-related digital marketing and signage areas.

To ensure that their company remains competitive in the marketplace, achieving growth as a company is vital. For that reason, the development of this area of business has become mandatory for many companies. 

One way that printing companies have been achieving this growth is by expanding their range of services. Rather than relying solely on print income, these companies can now earn profits from graphic design services such as logo design and website design.

Business Printing in Raleigh

Which new printing trends can benefit your business? To learn more about how AlphaGraphics of Downtown Raleigh can help with your printing needs, you may request a quote, email us, or call us at (919) 832-2828.