Having a compelling and memorable trade booth design that attracts the interest of trade show attendees is critical to driving new leads and sales to your business.
The days of throwing up a generic table skirt are long gone. Nowadays you need to get creative with your trade show booth design. A good design that will draw in people from far and wide.
If you’re spending good money to be at a trade show, but skimping out on the design of your booth, you’re only making a half-effort. Trade shows tend to have a rather high investment, but the ROI they provide is immeasurable. Every single trade show attendee is a pre-qualified potential lead or customer. This is why it’s so important to incorporate elements that will make your booth stand out.
Here are six creative ideas you can use to help differentiate your trade show booth from a sea of competitors:
1. Social Media Marketing
Social media marketing should consist of much more than adding your Twitter or Facebook URL to the trade show booth backdrop. It starts weeks or even months before you attend the trade show. Let your social media audience know of your upcoming presence at the event and broadcast it far and wide. If you don’t have the time or know-how, you can always hire a social media expert to help create buzz with your audience.
2. Go Big
You could have the best trade show booth design in the world, but if it can’t be seen from halfway across the hall, it’s only attracting a fraction of the people that it could. Incorporate various design components that are physically large and can be seen from the other side of the room. Large-scale vinyl banners or trade show graphics make for excellent attention-grabbers in a crowded convention hall.
3. Get Creative
In a sea of competitors, what makes your booth display stand out? Offer something of value to your attendees and watch them flock by the droves. A good idea would be to offer a free cell phone charging station at your booth. Cell phone batteries nowadays suck down a lot of juice, and people at trade shows tend to run out of battery life by early afternoon. Of course, be sure to add some strategically placed trade show materials right by the charging station.
4. Get Even More Creative
Booths that offer an interactive experience tend to do very well. Something as simple as having a lightweight, over-sized, photo frame created (3’ x 3’) for guests to take selfies that will then be posted to their social media accounts. For best chances of exposure, be sure to have your company brand, logo, and colors printed on the frame of the paper photo frame.
5. Add Your Brand
Your brand is the lifeblood of your company. It’s the driving force behind why you do what you do. If your brand doesn’t accurately reflect your company, then perhaps it’s time to change it? Effective branding and identity can help make your business stand out in a highly competitive industry. It will allow people to connect and identify with your brand. Most importantly, it will enable them to remember your company the next time they need your products or services.
6. On a Budget
If your trade show budget is tight, a cost-effective way to spruce it up is to add floor graphics. They come with a strong temporary adhesive that will be able to stand up to heavy foot traffic but won’t damage or mar the trade show floor. You can also add a table throw which will turn an ordinary table into a branded display piece. Ask your AlphaGraphics professional about other cost-effective trade show ideas if you’re on a budget.
Trade Show Booth Design and Printing in New Bern
When it comes to trade shows, AlphaGraphics has helped countless companies put their best foot forward. If you need help with marketing materials, design, or innovative ideas to make you stand out, get in contact with us. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may
email us,
request a quote or call us at
(252) 633-3199.