No matter what message you want to share with your target market in Ballantyne, a big banner with a strong design, vibrant colors, and simple text is a fantastic way to do it. Banners, signs, and ads are all around us, competing for our attention as we walk around. So, how can you make sure your banner stands out?
Creating the perfect banner isn't by chance; it involves some careful design choices. In this blog post, we'll talk about what goes into producing high-quality banners. If you need banners to share your message, consult an experienced provider of banner designs in Ballantyne for custom banners, including retractable banners.
Here are eight ways to ensure you end up with a high-quality banner:
1. Determine Your Purpose
To create a great banner, you must know exactly why you want one. What is your goal for banner printing in Ballantyne? Here are some reasons people make banners:
- Boost brand recognition
- To change how people perceive their brand
- Highlight a new product
- Announce a sale or promotion
- Advertise an upcoming event
- Build a sense of community
- Raise awareness for a social cause
Your banner could have different purposes; some may be temporary, while others are long-term.
2. Make It Stand Out
Once you know your banner's purpose, think about where it will be installed. Will it hang inside or outside? At your business or elsewhere? Consider the surroundings because you want your banner to grab attention. If it blends in, people may miss it. Choose colors and designs that contrast with the backdrop, making your banner more noticeable. If you’re attending an exhibit, a high-quality banner stand can also help your banner stand out!
3. Pick the Colors Carefully
Colors aren't just for looks; they send a message. For your banner, stick to your brand's colors if you want people to recognize it. Think about cultural associations too. For example, green in the U.S. is often linked to the environment and money. Make sure the colors are accurate, and for perfect matching, avail of the services of a print company skilled in color matching.
4. Use High-Quality Images
Good images make your banner look better, but be careful with low-quality ones. If they're blurry, your banner won't look professional. In order to accomplish this, make sure to use the right type of format. For example, it should be vector-based for graphics to maintain the same quality level when enlarged. For photos, ensure a high resolution, and choose a printer that uses high resolution for sharp images.
5. Ensure Readability from a Distance
If you’re creating an indoor banner, the text can be small, but if people will only see your banner from far away, make sure they can read it. Choose a classic font that's easy to read, and consider making it bold for clarity. Follow the 10 to 100 rule, i.e., if your banner will be seen from 100 feet, the letters should be at least 10 inches tall.
6. Keep the Text Short and Sweet
Even if your banner is big, keep the text concise. People won't spend a lot of time reading it. Stick to the three-by-five rule: a maximum of 15 words, arranged in three lines of five words or five lines of three words.
7. Create a Clear Focal
Large banners need a clear focal point to guide people's eyes. It could be an image, logo, or keyword. Use methods like contrast, emphasizing text, or making it larger than other elements to create a focal point.
8. Use Quality Materials
Don't forget about the physical banner materials. Choose them based on where your banner will be placed. If it's outdoors, consider a mesh banner for airflow. Work with an experienced printer who uses high-quality materials to ensure a professional look and vibrant colors that grab people’s attention.
While the traits mentioned above might be hard to spot for an untrained eye, connecting with expert banner designers can make life easy for those seeking advertising inspiration. That's why you should contact AlphaGraphics Ballantyne for all your banner printing and design needs. Whether you need custom banners or retractable banners, our banner printing service in Ballantyne will deliver the results you’re looking for.
Contact us to learn more about business banner printing and design.