When the World’s Best Bed Company reaches out with a vision to revamp their studio store, you answer the call. Serta’s marketing team was looking for a sign partner capable of handling the intricate and challenging demands of their redesign at the World Market Center in Las Vegas. After engaging with several print and sign companies in the city, they found that no one else was willing to take on the bold and complex task of producing their oversized and precision-heavy graphic elements. That’s where our local expertise came in.
Window Decals and Wall Graphics Designed to Elevate Branding
The project primarily focused on creating and installing various impactful custom graphics, with window decals and wall graphics leading the way. These elements were meticulously designed to align with Serta’s brand identity while enhancing the studio’s visual appeal and customer experience.
Sleek window decals adorned the studio entrance to catch visitors' eyes and reinforce the brand’s luxurious aesthetic, adding a polished look and served a functional purpose by providing privacy while allowing natural light to filter through. The balance of beauty and practicality made these custom decals a key redesign component.
Inside, meticulously cut wall graphics were applied to create a cohesive visual experience. The wall cling applications transformed the studio's ambiance from bold branding statements to elegant logos and graphics highlighting Serta’s innovative product lines.
Tackling the Challenge of Floor Clings, Bowling Lane Style
One of the project's most ambitious elements was reproducing the bowling lane strips for their floor graphics. Measuring an impressive 42” x 244”, these custom floor decals were massive and required extreme precision during production and installation. The narrow lines of the design made weeding the vinyl a daunting task, as even the slightest error could compromise the entire piece.
Most companies deemed this too risky, but we accepted the challenge and developed a flawless process to produce and install these floor clings. Our experienced team used innovative techniques to ensure the vinyl was weeded and applied without issues. The results speak for themselves. The stunning visuals brought the Serta studio to life, creating a unique and memorable experience for visitors. The client was thrilled with the outcome, calling it one of the standout features of their store.
The bowling lane-style floor decals showcase our technical skills and highlight the importance of creative problem-solving in graphic production. Adjustable wall frames and SEG graphics enhanced the space, providing versatile and professional branding solutions. These features allowed Serta to update its displays easily, ensuring the studio remains fresh and relevant. The SEG graphics were particularly demanding, as they required exact measurements and precise installation to achieve a smooth and cohesive appearance. By embracing this challenge, we demonstrated that no project is too complex when the right decal printing expertise and tools are in place.
Decal Printing & SEG Graphics: The Importance of Attention to Detail
Every stage of this project required a high level of precision, from the initial design phase to installation. The cut vinyl graphics for the walls and windows needed meticulous attention to ensure the overall aesthetic was consistent and seamless. Wrapping the corners of the walls while ensuring the graphic remained legible posed another obstacle. Even minor errors could have disrupted the visual impact, so careful handling was crucial to achieving a polished and professional finish.
This level of detail highlights how technical expertise and thoughtful design contribute to the success of such projects, creating a space that is visually engaging and functional.
The Results: An Impactful Use of Signage Blending Form & Function
Every graphic element in the Serta studio was designed to balance aesthetics with practicality. The floor clings not only drew attention to featured areas but also guided visitors through the studio with a subtle yet impactful flow. The wall graphics featured recognizable branding elements such as the company's trademarks, "Beautyrest" and "perfect sleeper." Altogether, these custom decals served as both functional wayfinding tools and striking design elements, creating a cohesive look across the studio that blended form and function.
Window, wall, and floor signage included a range of specialized solutions designed to meet Serta’s needs:
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Window Decals: Offered high-quality visuals that reinforced branding while providing practical benefits such as privacy and natural light optimization.
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Wall Graphics: Enhanced the aesthetic appeal of the studio and showcased Serta’s product offerings with elegance and professionalism.
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Floor Clings: Guided visitors through the space while highlighting key areas, adding depth and direction to the layout.
This graphics and installation project was a testament to how crucial it is to partner with an expert when implementing any type of large-format printing project, particularly one of this magnitude. By pushing the boundaries of what’s possible with floor clings, wall graphics, and window decals, we delivered a space that aligned perfectly with Serta’s brand identity and vision.
The Serta Marketing team was beyond impressed, and the redesigned studio has become a standout feature at the World Market Center. By creating an engaging and visually cohesive space, AlphaGraphics Las Vegas helped Serta enhance its brand image and attract more visitors to its studio. This project demonstrated the power of window decals, wall graphics, and floor clings to transform a space.
Discover the Impact of Window, Wall & Floor Signage
If you're ready to transform your space with custom window decals and other graphics, reach out to discuss how we can help you realize your vision.