Marketing on the Move: Designing Vehicle Wraps to Boost Visibility

How does 15 cents per thousand impressions sound? That's the kind of cost-effectiveness you can expect with vehicle wraps. 

Vehicle wraps are one of the cheapest and most effective marketing strategies for building brand awareness, improving brand reputation, and attracting new customers because they are low-maintenance and highly visible. 

Vehicle wraps, car wraps, or mobile marketing is a form of out-of-home (OOH) advertising. This type of marketing can give you a significant advantage because of its flexibility and capacity to reach a large audience in a way that print and digital marketing materials may not. Think about the impact you have from seeing the same billboards on your daily commute or every time a bus passes by your office window. You can have that same type of eye-catching appeal by wrapping the vehicles that already serve your business purposes. 

When to Choose Vehicle Wraps 

Vehicle wraps can be a powerful advertising tool, but knowing when to choose this medium is crucial to maximizing its benefits. These scenarios in particular are where opting for a vehicle wrap makes perfect sense:

• You could benefit from more local business exposure.

• You need to maximize resources for marketing campaigns.

• You have a business that travels often, such as delivery trucks, mobile service providers, logistics companies, transportation, etc. 

• You are participating or hosting a trade show, convention, or other special event and want to build recognition. 

• You have a new product or service launching and need to spread the word to new and existing customers. 

• You need to streamline your branding and presentation with professionalism and detail. 

These are just a few of the reasons that you might consider vehicle wraps as part of your overall marketing strategy. For a nearly one-time investment, you can reap the benefits of polished and professional marketing collateral that is always on display in your local area. 

Benefits of Vehicle Wraps for Mobile Marketing

Vehicle wraps, car wraps, or mobile marketing is a form of out-of-home (OOH) advertising. This type of marketing can give you a significant advantage by being flexible, visible, and capable of a wide reach. 

Unbeatable Cost Per Impressions

When measuring the impact of any marketing campaign, impressions are used as an indication of an ad’s effectiveness. By counting the times an ad is displayed, you can determine how widely your campaign is being seen. This is crucial, particularly if your goal is building brand awareness. Impressions can also help you determine your budget and maximize exposure. 

When you look at social media advertising, for example, the average cost per thousand impressions is around $7. However, vehicle wraps steal the show with the lowest cost per thousand impressions of any form of marketing at $0.15 (per a 3M study).  

Positive Customer Interactions

While direct mail campaigns and digital ads have their place, they can also have a negative impact when delivered poorly. Vehicle wraps are a simple, non-invasive way to reach your target audience. 

Americans spend nearly 300 hours per year on the road, and if you’re a local business, that’s thousands of opportunities to catch the attention of your target audience while their eyes are on the road. 

Flexible and Functional

Vehicle wraps are non-damaging to your vehicle and can be adapted for different campaigns, holidays, or seasons of your business. In fact, vehicle wraps actually protect your cars from minor scratches and dents. 

Whether you have a fleet of vehicles or a few company cars, having them wrapped gives you advertising opportunities everywhere you go. 

Hands-Free Advertising

There is no monitoring of costs-per-click or campaign performance. Under regular conditions, a vehicle wrap can last five years while continually giving you more impressions and increasing brand visibility. 

Rally Local Support

Locally-owned and operated businesses can become integral parts of their communities. Vehicle wraps help those in your geographic area easily recognize your business. This can help you get new customers and catch the attention of local business partners and organizations that want to support or sponsor local businesses. In return, your car wrap design can show local support if needed. 

How to Design Impactful Car Wraps

Creating an effective car wrap involves designing a bold and eye-catching representation of your brand that grabs the attention of nearby drivers. Here are some essential elements to consider for a standout vehicle wrap:

• Accurate Representation: Ensure your wrap accurately reflects your company’s identity through consistent use of colors, design elements, and fonts that align with your overall branding.

• Prominent Logo Placement: Feature a large, well-placed logo to boost brand awareness and make your company easily recognizable.

• High Visibility: Utilize vibrant and contrasting colors to enhance visibility and make your wrap stand out on the road.

• Unique Selling Proposition: Clearly highlight what sets your business apart from competitors, showcasing your unique selling points.

• Engaging Call to Action: Include a clear and compelling call to action, encouraging viewers to take the next step, whether it’s visiting your website, calling your business, or following you on social media.

By focusing on these elements, you can design a vehicle wrap that effectively promotes your brand and captures the attention of potential customers. 

Ways to Use Vehicle Wraps to Boost Your Brand

These are just a few examples of how you can use vehicle wraps to maximize your company’s visibility. Depending on your industry and marketing objectives, vehicle wraps can be uniquely designed for your most desired outcome, whether that’s appointment bookings, phone calls, website visits, or social media follows. Consult with vehicle wrap and marketing professionals to design a wrap that encapsulates your brand and message. 

1. Gourmet Food Trucks

• Advantage: Pique interest while moving locations and encouraging social media followers by offering discounts. Build recognition while parked at events. 

• CTA: "Got a sweet tooth? Follow us for a Free Dessert!"

2. Landscaping

• Advantage: Vehicles that work on-site for customers can easily attract the eyes of other neighbors. CTAs like a QR code or phone number work just as well or better than passing out door-to-door flyers while you are in the area. 

• CTA: "Free Lawn Evaluation! Scan the QR Code to Book"

3. Mobile Pet Grooming Services

• Advantage: Advertise a mobile service that makes your customers’ lives convenient. Actively driving on the roads or parking in front of homes or businesses, immediately acts as a business card or recommendation for others to seek you out. 

• CTA: "We Make House Calls! Call 555-PETS"

4.  Real Estate Agents

• Advantage: Real estate agents are a naturally mobile group of people. This increased local visibility in your preferred geographic areas means you’ll be a recognizable name quickly with the addition of a clear, well-designed vehicle wrap. 

• CTA: "Unlock the Secret to Buying Your Dream Home” 

5. Local Shops and Boutiques

• Advantage: Small businesses need cost-effective advertising methods, and vehicle wraps can do just that. Even without a fleet of vehicles, business owners and delivery drivers can reach the local community through clearly branded vehicle wraps. 

• CTA: "Shop in-store or online at www.ourshop.com” 

Why Mobile Marketing Works So Well

This cost-efficient, low-risk form of marketing works so well because it doesn’t actually feel like traditional marketing techniques. There’s no unexpected surprises or ads that find customers in their homes or online, you are just out driving like anyone else. It’s both subtle and persuasive. The high amount of visibility and impressions you’ll receive from using car wraps ensures that you’ll be top of mind the next time someone in your area needs your services. 

Check out the car wrap services at AlphaGraphics Las Vegas for help with everything from design to application. We’ll help you boost the visibility of your products, services, and events with high quality car wraps that are made to last. Just contact us for a free quote and consultation.