How to Design Brilliant Business Cards
Even in the age of digital marketing, business cards remain a key component of networking and communication. They are a simple way to make a lasting impression. However, there’s more than one way to design and print business cards. From size to weight to design, every element you choose should align with your brand. Using a professional printing service will help you maximize your impact with a bold, high-quality business card.
Business Card Sizes
From the first touch, your business card has something to say about your company and brand. Color, size, and weight all play into the impression you want to make. First, let’s take a look at how size plays into your presentation. You have the option to print your business card in any size. Here are some of the most common sizes:
Standard Business Card: 3.5" x 2" (89mm x 51mm)
The standard business card size is always a winner. Its convenient shape fits snuggly into wallets and pockets, making it an easy choice for distributing at events and conventions. Even within these compact dimensions, you can clearly provide all the essential information needed to highlight your business.
Square Business Card: 2.5" x 2.5" (70mm x 28mm)
A square business card offers a unique twist for businesses aiming to stand out. Despite its small and compact size, it's distinct enough to be memorable and easy to store. Square business cards are particularly suited for industries that value creativity and individuality. This simple change can make a significant statement.
Mini Business Card: 2.75" x 1.10" (70mm x 28mm)
Another unique choice, the mini business card, is perfect for brands with a minimalist vibe. This eye-catching size pairs well with minimal graphics, allowing you to highlight only the most essential information. It is easily stored in pockets, wallets, and even smartphone cases. Brands who appreciate innovation and design will love the mini business card.
At your next networking event, your business card can give attendees a tangible reminder of your business. Choose a size, weight, and design that accurately reflects your brand.
Business Card Paper Types and Finishes
The material you choose is one of the three elements that affect the tactile feel of your business card. Paper type, finishes, and card thickness combine to create the statement you want to make with your business card. While there are many different types of paper and materials you can choose from, here are three classic options:
Uncoated Paper
Recycled Paper
Silk Lamination
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Silk lamination adds a smooth, luxurious feel to your cards. It increases durability, so you can always present a professional, clean card.
Additional Materials:
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Send a message that lasts forever with a metallic business card.
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Pump your card’s durability and impact with a plastic business card.
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Share a card that hangs around with a magnetic business card.
Card Finishes
Two finish options to customize your design with a polished look.
Matte Finish:
Glossy Finish
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Glossy cards are shiny and reflective, highlighting vibrant colors and designs.
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They are durable and classic for any business.
Business Card Thickness
The thickness of your business card can help elevate your design to the next level. Thicker cards immediately draw attention as more prestigious and durable. If you want to present yourself and your business as highly sophisticated, choose a thicker card.
Single Layer Cards
Single-layer cards are an economical choice for businesses that want a clean, simple design. They are usually made from a single piece of robust cardstock, like 12-14 pt paper, providing a classic yet polished appearance and texture. Single-layer cards are easy to store and carry, making them perfect for your next networking event.
Double Layer Cards
Double-layer cards are an easy way to elevate your card with just a touch more weight and thickness. Made by stacking two pieces of cardstock together, double-layer cards are generally 24-32pt thick. The added weight and texture leave a strong impression and give your card a heightened level of sophistication.
Triple Layer Cards
Our thickest business cards are the pinnacle of exclusivity and class. With three layers of sturdy cardstock, they range from 36 to 42 pt thick. These weighty cards refuse to be ignored. They carry a sense of importance and quality. Because of their thickness, these cards can support unique elements like foil stamping, embossing, and edge coloring. Networking with triple-layer cards leaves an impactful impression of your brand’s professionalism and exclusivity.
Design Tips for an Unforgettable Business Card
Designing your business cards is a fun way to create a simple, impactful message about your company. The small space helps you consider the most important elements to deliver the impression you want. Here are five tips for creating an unforgettable business card.
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Keep it simple. Avoid putting too much information on your business card. It should include the basics, such as your business name, phone number, address, email, and social media channels, if you’d like.
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Use white space. Leaving white space gives your design room to breathe and is more aesthetically pleasing than a cramped business card.
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Stay on brand. Use the right colors to create a distinctive design that aligns with your company brand.
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Pick readable fonts. Simple, clear fonts are the way to go on a business card. In such a small space, don’t use too many or overly flowery fonts.
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Add a bit of flair. You can add distinctive elements to your card, like embossing, spot UV, or foil stamping. Add a QR code if you want to drive attention to a landing page or additional information.
A well-designed business card can help you start more conversations as you build your network. Networking is a natural step for growing your business. Whether you are meeting new connections at events or passing them on through clients and referrals, business cards are an element of marketing that will continue to prove valuable.
Professionally Printed Business Cards
Business cards are generally not a DIY project. A high-quality, professional printing service can guide you in creating a standout card that meets your needs and budget. With your professionally designed business card, you can network and deliver an impactful message with each new connection.
AlphaGraphics Las Vegas will help you get the business card that will get noticed and leave the right impression. From beginning to end, we can help you design a card that fully represents your brand.