In the sea of vendors and competition, your company should stand out at your next convention. Well-designed trade show signage gives you the power to stop traffic, bring in new leads, and make the most of your time and money.
The real impact comes from more than a branded banner and coordinating tablecloth. These trade show signage tips can help your business build a creative, attractive display that can be used again and again to grow your business and maximize your booth’s potential.
What Makes a Good Trade Show Display
We know that trade shows are no small investment for your business. Because of that, your trade show signage should act as a silent member of your team––attracting and bringing in potential customers. From there, it can take them to the next natural step of the decision-making process and convert them into a qualified lead.
These are our top ten elements that will help you create high-converting trade show signage to improve your presence at your next convention.
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Strategic Branding
Your trade show signage should reflect your brand identity clearly and cohesively. From colors and fonts to imagery and messaging, ensure consistency across all materials to reinforce brand recognition. Become a familiar face at every convention as you build your reputation.
If you attend conventions for different industries or audiences, consider how you could tailor your signage to fit the theme and tone of the trade show. For example, if you attended a tech conference, you might focus on incorporating more digital and technical design elements.
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Eye-Catching Graphics
Bold, visually appealing graphics will help you stand out in the maze of booths. You must use high-resolution images and compelling designs to successfully draw attendees in from across a room. Use a professional graphic designer and printing company to always have crisp, clear visuals.
If you really want to make a splash, take a look at these backlit graphic displays. You can bring your visuals to life day or night. Use them to illuminate new products or services with bold, beautiful imagery.
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Clear Messaging
A common faux pas of convention marketing is the urge to stuff too much information on your signs. Keep your messaging concise and focused on your key value propositions. Avoid clutter and confusion by communicating your most valuable offer clearly.
Great headlines and slogans are short, impactful, and easy to read from far away. Aim for no more than 5-7 words. It should pique interest and curiosity.
Create a natural sequence of information to guide visitors. Get your most important information out in front of your customers by using banner stands and pop-ups to attract attention to your trade show booth.
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Prominent Logo Display
Make your logo a focal point of your signage to reinforce brand recognition. You can use banners, backdrops, or tabletop displays to ensure your logo is prominently featured.
Your logo should be a natural part of your overall trade show display. Don’t slap it on every surface you can or attach it as an afterthought. Strategically choose somewhere that is unobstructed and visible from far away.
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Call-to-Action (CTA)
A powerful call to action uses language that drives someone to move from inaction to action, often creating a sense of urgency. Action verbs like “discover”, “experience”, “join”, and “get” are a few examples of how you can kick off writing a great CTA.
Determine what CTA will be the most impactful for meeting your trade show goals. Whether it's visiting your booth, participating in a demo, or entering a giveaway, be clear about what action you want attendees to take.
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Informational Signage
Informational signage will make up the bulk of your trade show display, so how can you present it most effectively?
Use signage to highlight key features, benefits, and special offers about your products and services. Focus on the most important features or unique selling points of your products or services. Use bullet points or numbered lists to make information easy to digest.
To make everything easy to read, make the most critical details the most prominent. Use different font sizes, colors, or formatting to create a visual hierarchy. If you have more detailed information or promotional videos that you want to share, use QR codes to direct attendees to your website or landing page.
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Interactive Elements
Trade shows and the latest tech are a perfect match. Incorporate interactive elements like QR codes, touchscreens, or digital displays to engage attendees and provide an immersive experience. Kiosks are an easy way to collect qualified leads.
Even lighting, music, or food can be the thing that changes your trade show booth from a conversation to an experience.
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Branded Giveaways
Handing out free swag or sponsoring a big-ticket giveaway are excellent ways to build curiosity and interest in your business at a convention. Custom-branded promotional products like hats, bags, and water bottles are always a hit, but we have more than 700,000 items you can choose from.
Use your trade show signage to promote your giveaways and incentives, enticing attendees to visit your booth for a chance to win.
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Directional Signage
Guide attendees to your booth with strategically placed directional signage throughout the venue. Make it easy for people to find you amidst the maze of exhibits.
Even within your booth, there should always be a clear direction or flow of traffic. This helps people get the right information at the right time, and you can better focus on each person as they stop by your booth.
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Post-Show Follow-Up
Post-convention is when you want to reinforce and connect with your leads. Use signage to encourage attendees to connect with you after the event, whether through social media, email newsletters, or personalized follow-up. Reconnect with leads shortly after the convention while the experience is still top of mind.
Printed materials like flyers and unique business cards are an easy way to send off trade show attendees with something to remember their visit.
High-Quality Trade Show Signage Matters
When you invest in professionally printed signage for trade shows, you can give the best possible representation of your business as you seek out opportunities for growth. These signs, banners, and displays are meant to last and look pristine and professional every time.
If you are one of the thousands of businesses attending Las Vegas conventions, AlphaGraphics Las Vegas has unparalleled experience helping businesses of all sizes create dynamic trade show displays. Let us help you build a trade show experience your customers won’t forget.