How to Get Noticed and Get Business

Getting your business noticed by prospective customers and keeping top-of-mind

with existing customers is critical to driving sales and increasing revenue. A

multi-channel marketing approach is the best way to reach more of your target

audience. 

By using a multi-channel marketing approach, you can test different marketing

tactics to target leads at different stages of their purchasing journey. 

Increase Your Brand Awareness

The first step to getting noticed is building awareness and recognition for your

brand. 

Brand awareness is achieved when a consumer has a general understanding of

what your business does and has formed their own perception of your brand. 

When it comes to brand awareness, some ways to capture your target audiences’

attention are signage, print marketing, digital marketing, and direct mail. Your call

to action (CTA) in any brand awareness marketing should direct the lead to learn

more about what you offer. Include a QR code in your tangible marketing

materials that links to a landing page or add a sign-up form for an email list on

your website or social media. 

Signage

Make a memorable first impression with signage that showcases your brand.

Signage takes many forms, including outdoor signs, vehicle wraps, window

graphics, floor graphics, and trade show displays. Here are a few ways that

signage helps to increase brand awareness:

Increases visibility. Signage puts your brand in front of potential

customers. For example, outdoor signs such as flags, banners, A-frames,

and window graphics can be used to grab the attention of people passing

by.

Builds brand recognition. The design of your signage should always

contain consistent elements such as your logo, brand colors, and

typography. When you create a visual identity that customers can easily

associate with your brand, you make it more likely for them to remember

and recognize it in the future.

Reaches new customers. Signage can also expose your brand to potential

customers who may not have heard of you before. Large-format

advertisements, such as billboards, can be used to target an audience in a

specific geographic area.

Print Marketing

Printed marketing materials, such as brochures, flyers, business cards, and

booklets, or giveaways like magnets, sales folders, calendars, and  agBox ,

connect leads with your brand in a tangible way. Remember these important tips

when designing and creating your printed marketing materials: 

Create a lasting impression. Physical materials can be kept by customers

to serve as a lasting reminder of your brand. This increases the likelihood

that a lead will consider you in the future when they need the products or

services you offer.

Make it interactive. Place a QR code on your print materials and link it

directly to your website, portfolio, social media accounts, or any landing

page that showcases your business offerings. Make sure your QR code is

trackable, so you can analyze which of your printed marketing materials

perform the best. This also provides you an opportunity to retarget the

leads who scan the code. 

Digital Marketing 

To survive in today’s digital world, it is essential to implement digital marketing

strategies to get noticed. Get in front of your audience online with a few key

tactics:
Search engine optimization (SEO)

Social media. You can build meaningful relationships with your audience

by actively posting and engaging with followers on social media.

Paid advertising. Run targeted advertising campaigns on platforms such

as Google, YouTube, Facebook, LinkedIn, or other social media channels to

reach a large audience quickly. 

Direct Mail Marketing

Direct mail marketing involves sending physical materials, such as postcards or

catalogs, directly to consumers. To increase brand awareness with a new

audience, buy a list of leads or send Every Door Direct Mail® to specific postal

routes. Here are a few ways to make your mailer more effective:

Tell your story. In your marketing materials, share the origin story behind

your business, why it exists, and your mission. 

Make it personal. Personalized direct mail that uses the recipient’s name

generates higher response rates. 

Nurture Your Leads toward Conversion

After you’ve built brand awareness and leads have shown interest in your

company, the goal is to earn their trust, demonstrate your value, and move them

toward conversion. A conversion is the completion of a desired action by a lead

because of your marketing efforts. 

Digital Marketing

Retarget leads who have engaged with your business online. A few digital

marketing strategies you can use to convert a potential customer into a new

customer are:

Lead generation forms. Convert your website visitors into sales leads by

creating a contact form where they can enter their information for a

consultation or a coupon code. 

Email. Email marketing is one of the quickest ways to build trust and

demonstrate your value to leads. 

Paid advertising. Retarget leads who have previously seen your ads or

visited your website. 

Social media. Create social media posts or targeted ads with a discount

code that can be redeemed online or in person. 

Direct Mail Marketing

Design and send a direct mailer to a targeted list of leads. When designing your

mail campaign, implement these tips to convert a lead to making a purchase:

Personalize your message. Use variable data to customize the message

based on what you know about the lead. 

Use clear, concise CTAs. Make it easy for the recipient of your direct mail

campaign to take the next step.

Give a special offer. Create a sense of urgency and encourage the lead to

take immediate action by offering a special promotion or a limited-time

discount.

 
Print Marketing

Printed marketing materials are tangible representations of your offerings. So,

when potential customers hold a brochure or booklet in their hands, they get a

better sense of what they're considering purchasing. Here are a few ways to

position your print materials for conversion:

Promote a specific product or service. Create a print piece that is focused

on one product or service that you offer to give potential customers in-

depth, detailed information about that offering. 

Highlight customer testimonials and case studies. Provide proof of the

effectiveness of your product or service. 

Cross-sell and upsell. Include suggestions for products that complement

other products or that take the customer’s experience even further. 

Strengthen Your Relationships with Existing Customers

After you’ve converted a lead into a paying customer, your marketing shouldn’t

stop there. Building and maintaining positive relationships with your customers

benefits your business in the long run by increasing customer retention and

reducing churn. 

Create a loyal customer base by actively engaging with your customers in person

and online. Provide a high-quality experience that exceeds their expectations to

increase the likelihood that they will continue to do business with your company

for a long time.

Direct Mail Marketing

Targeted, personalized, and thoughtful direct mail stands out and makes your

customers feel valued. Here are a few ways to use direct mail to nurture

customers:

Personalize their mail. Take the time to invest in your customer by sending

personalized postcards or brochures tailored to their specific needs and

based on products they have purchased. This gives your customer a sense

of recognition, making them feel more connected to your brand.

Invite customers to your events. A personal invitation to a networking

event, product launch, or “lunch and learn” is a great way to meet your

customers face-to-face and build stronger relationships. 

Include a discount or coupon. Reward your customers for doing business

with you by giving them an incentive to work with you again.

Send holiday cards. Greeting cards let customers know that you value their

support and are thinking of them during times of celebration. By sending

cards at important moments throughout the year, you demonstrate that

you take the time to recognize customer loyalty and their investment in

your business.

Re-engage inactive customers. Create a postcard to send to customers

who haven't purchased in a while. Ask them if they need any of your

products or services that they used in the past or highlight new offerings to

entice them to purchase again.

Digital Marketing 

Send regular content to your customers to keep your business top-of-mind.

Email. Email marketing is a quick way to announce new products or

services and special promotions, but make sure you incorporate

educational and resourceful content into your strategy to continue to

demonstrate your value. 

Make This Your Year to Get Noticed and Get Business 

A multi-channel marketing approach targeting leads at each stage of their

purchasing journey will help you increase your customer count and sales revenue

this year. Contact our sales team here in Las Vegas to start planning your

marketing strategy today.