Print and signs are a part of our day-to-day lives, sometimes without even realizing it. We see and interact with printed materials and signage regularly, from the products we consume to getting from point A to point B. For businesses, print and signs are central to how customers experience your brand. When used appropriately, print and signs make a brand memorable. Here’s how to leverage your print materials and signage to forge deeper connections and create
immersive experiences for your customers.
Break through the Noise and Create a Connection
We see thousands of messages every day. As a brand, you want your messages to be the ones that stand out and drive customers to take your desired action. How can you break through the noise with print and signs?
The key is to appeal directly to the customer. In order to grab—and hold—their attention, you must understand who you are talking to. What do they value? What challenges do they face? By including
targeted messaging on your
print pieces and
signs, you open the door to creating a more
meaningful connection.
Consider a busy sandwich shop in an urban location. The owner knows her average customer has only a 30-minute lunch break. So, she uses
sidewalk signs,
window graphics, and
fliers to advertise hot sandwiches made fresh in less than five minutes. It’s an example of a can’t-miss message with a value proposition that makes the shop’s target customer pay attention.
Bridge the Gap from Message to Experience
The beauty of print and signs as a marketing medium is that they go a step beyond relaying the right message. They also set the tone for an immersive brand experience.
Take a coffee shop as an example. You spot a large
storefront sign on a local coffee house you’ve never visited before. You decide to stop in, so you follow the signs to the designated parking area. When you walk in, the “line begins here” sign prompts you to wait behind fellow customers. You read the
large menu on the wall behind the counter; then, you see a
floor graphic advertising a new hazelnut caramel mocha and decide to order it. The “tap to pay” decal on the counter makes it easy to check out, and you wait by the “pick up here” sign while your drink is being made. You pick up your coffee in a branded cardboard sleeve and snag a rewards punch card off the counter before you leave.
Immersive experiences aren’t only for retail-based businesses. Consider this if you are a consultant or a service provider, such as a real estate agent. You want to ramp up your marketing efforts, so you send a direct mail postcard about an open house to a targeted list of prospective buyers. The day of the open house, you park your
custom-wrapped vehicle outside and set up a
big “for sale” sign in the front yard, complete with a
feather flag to attract attention. Every guest gets two things when they walk in the door: a
brochure of the property and a b
randed pocket folder containing the listing information and your
business card. You get the winning offer, and you send the new homeowners an
agBox—a branded gift box filled with
swag and goodies—to celebrate.
Bring Your Brand to Life in Meaningful Ways
Consider the role your
printed materials and
signage play in creating your brand’s unique customer experience. Are your messages aligned with your customers’ needs? Are you utilizing all of the print and signs tools at your disposal to create that immersive experience?
At
AlphaGraphics Central Business District in Las Vegas, we’re here to help guide you through your choices and find the right print and signs to reach your goals.
Contact us to get started.
About AlphaGraphics Central Business District | Las Vegas
Located between Sunset and Pecos road east of McCarron Int'l Airport, Las Vegas a few minutes east of the LV Strip, AlphaGraphics Las Vegas is local owned and operated and specializes in helping marketing strategy for Las Vegas businesses. We are an extension of your marketing team, we specialize in marketing products that are visual and tactile. For some this might be mailers, for others it might be signs and banners. We consult with you to find out how you want to attract customers, and then we build solutions and campaigns to meet your goals and communication needs.
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
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