If you are a local business, you are an essential part of your community. Communities tend to come together during difficult times and challenges, as this past year has taught us. Being actively involved in your community can have long-lasting benefits for your business. Here are four ways to use your brand to support and engage your local community right now:
Call Attention to Milestone Moments
Milestones that are important to your community members haven’t gotten as much recognition in the past year as they normally would. There are still people and occasions to celebrate – graduates, athletic events, weddings, birthdays, and so much more. Local heroes like healthcare workers, veterans, teachers, and anyone going above and beyond the call of duty would certainly appreciate a shoutout. One way you can humanize your brand and deepen your community connections is by helping to celebrate these milestone moments.
Storefront signage is a great way to bring recognition to these milestone moments, such as banners, window clings and yard signs. In-store giveaways like stickers, pens, and postcards are also fun ways to spread your messages. Spread positivity by making your brand a part of the celebration. Help your customers and community feel extra special.
Sponsor a Local Cause or Community Event
Businesses and industries of all kinds are in need of extra support right now. Sponsorships allow you to support causes that are near and dear to your community. They also get your brand in front of potential customers.
There are lots of different ways to bolster both local events and your business. Sponsoring a sports team, club, nonprofit program, fundraiser, or other community event will include your logo and branding on advertisements for the event. Regardless of whether they’re held virtually or in person at a limited capacity, events provide plenty of opportunities for brand awareness.
Last fall, Alphagraphics Las Vegas sponsored the
Opportunity Village Las Vegas Great Santa Run.
Share Your Expertise
While they’ve been stuck at home, people have become increasingly interested in staying active,
learning new skills, and bettering themselves. No matter what products or services your business offers – you can teach your community members something new. Consider creating how-to videos. Maybe host a virtual event or webinar such as a DIY craft workshop, cooking class, or virtual group workout. Find out what your community members are interested in. Use this as an opportunity to educate and engage potential customers, build credibility, and position your brand as an industry thought leader.
Partner with Local Brands
Other businesses are facing the
same challenges of navigating the current market. Now is the perfect time to team up with your neighbors and help each other! Look for businesses that are not direct competitors but offer complementary services to yours. Brainstorm ways you can work together. Perhaps a joint promotional offer, a “shop local” campaign, or sharing flyers or coupons to drive traffic to each other’s businesses. These types of partnerships benefit the businesses involved with extra exposure and networking opportunities. This will help to strengthen your community as a whole.
Community Participation Is Key for Your Business
As a local business, it’s important for you to have a presence in your community. When you support your neighbors during difficult times, both your community and your business will come out stronger on the other side. Consider this an opportunity to gain brand recognition, build a loyal customer base, and make a positive local impact by getting involved.
About AlphaGraphics Central Business District | Las Vegas
Located between Sunset and Pecos road east of McCarron Int'l Airport, Las Vegas a few minutes east of the LV Strip, AlphaGraphics Las Vegas is local owned and operated and specializes in helping marketing strategy for Las Vegas businesses. We are an extension of your marketing team, we specialize in marketing products that are visual and tactile. For some this might be mailers, for others it might be signs and banners. We consult with you to find out how you want to attract customers, and then we build solutions and campaigns to meet your goals and communication needs.
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
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