As 2021 gets underway, event marketing can provide a great way to engage your customers throughout the year. Event marketing uses events and holidays like the Super Bowl or Valentine’s Day to help build your brand using your customers’ interests.
Events reliably trigger consumers to buy certain products. For instance, people are likely to buy fresh limes for Cinco de Mayo, ground beef for the 4
th of July, or candy for Valentine’s Day or Halloween.
With a little research, events can trigger your target market to buy through discounts,
marketing campaigns, special promotions, or package deals. Even the simplest event can be an excuse to have a sale!
Get Your Message Across in a Big Way
Go big when you do event marketing. Make it obvious that your business is celebrating a holiday or event and are having a sale as part of that celebration. Using exterior banners, flags, or sidewalk signs tells your customers you’re excited and reminds them to buy any items they’re going to need to celebrate too. In the store,
large banners, table tents, and
POS displays will highlight the right products and help drive sales.
Align Your Marketing Campaigns
Get maximum exposure by combining your onsite displays with a great marketing campaign to help drive traffic to your store.
Based on your target market’s demographics, you can use a combination of
print and digital marketing. Saturate a specific group with a targeted message in the weeks leading up to the event.
Mailers and publications are good print marketing options, while
email campaigns and social media ads are common digital platforms.
Your marketing should start a few weeks before the event, and most importantly in the days right before to drive traffic as your customers are triggered to purchase. Tie in images and copy associated with the target event. For example, “Go Team!” and footballs for the Super Bowl or a heartfelt image and copy for Memorial Day.
Share Freebies and Promo Products
For a more personal touch,
branded promotional products provide a way for you to engage your customers long after the event is over.
The best gifts match your chosen event and will be used frequently long after the day has ended. For instance, a logoed travel mug for National Hot Tea Day will remind your customer of you as they use it long after the day has passed.
Tie in Charitable Giving With Event Marketing
Charitable giving tied to an event can be particularly powerful for your brand. By associating your brand with a charitable event, you drive sales while humanizing your brand. Meanwhile, this improves public opinion of your organization.
Examples include volunteering as a group to clean up a park on Earth Day or donating a portion of all sales to a
local rehab facility during
Mental Health Awareness Month. In almost all cases, choosing a local facility that serves your target market will pack the most punch.
Big Events Mean Big Opportunities for Marketing
The most effective companies create their marketing calendar at the start of the year, which is now in January! Break out the calendar today, get your event lineup ready, and start planning your
campaign strategies now so they’ll be ready to execute throughout the year. Make sure to use the big holidays, locally important events, and even a few wacky ones for fun.
About AlphaGraphics Central Business District | Las Vegas
Located between Sunset and Pecos road east of McCarron Int'l Airport, Las Vegas a few minutes east of the LV Strip, AlphaGraphics Las Vegas is local owned and operated and specializes in helping marketing strategy for Las Vegas businesses. We are an extension of your marketing team, we specialize in marketing products that are visual and tactile. For some this might be mailers, for others it might be signs and banners. We consult with you to find out how you want to attract customers, and then we build solutions and campaigns to meet your goals and communication needs.
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
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