Five Tips to Rock Your Trade Show
Select a theme. Choose something memorable that relates to your company or messaging.
Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.
Two words… Free stuff. Stock up on logo-ed promo items to hand out. Nothing attracts visitors like a free pen, water bottle, or bag.
Try raffles. Include a raffle ticket or a chance to win a high-value prize in the pre-show marketing for your event.
Set measurable objectives. Worried that your trade show won't be worth the investment? Send targeted communications to qualified leads pre-event, and track metrics so you can quantify success after the event.