Direct Mail

Integrating direct mail into your marketing mix increases sales, acquisition, and market share. The AlphaGraphics team can employ an arsenal of tools to help your message stand out in the mailbox.

How Direct Mail with AlphaGraphics Works

Businesses looking to connect with customers, create brand awareness, or generate good ROIs should look to direct mail.

Direct mail with AlphaGraphics starts with understanding the objectives of your campaign and your customer needs. We know that customers who receive mail from businesses have an emotional response to the marketing. They state that they take the ad more seriously, it makes them feel more valued, or they have an improved impression of the company.

When AlphaGraphics executes a direct mail campaign, it’s not just about what is hits the mail boxes. We offer physical and digital enhancements that increase the impact with your audience. We help you connect with customers multiple times across multiple channels, improving response rates by up to 40%.

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Choose the right enhancements to boost campaign performance & reporting capabilities.

Boost the performance of your direct mail campaign and measure concrete results by incorporating the right enhancements into your campaign.

Image of a purple personalized direct mail.

Personalization

Deliver the WOW factor by connecting with the interests and preferences of your contacts. Personalization isn’t just limited to names. Custom imagery, offers, and other data can be easily integrated into your mail piece to help encourage response rates.

Digital Enhancement

Direct mail can be combined with digital to drive traditional marketing goals that drive purchasing, web-hits, and in store visits. Digital campaigns combined with print are 4 times more effective than digital campaigns only.

Mail Tracking

Track your direct mail piece just like a package. When you know exactly when your postcard or letters are delivered you can prepare for new calls and online leads. Or be proactive and make a follow up call on donor mailings.

Informed Delivery®

Tap into an engaged email audience through an integration with Informed Delivery® from the USPS. With Informed Delivery® integration, your mailing audience will see a full color, clickable email ad prior to receiving the direct mail piece, giving you another touch point to drive people to your website.

Call Tracking

Understand the effectiveness of your campaign by tracking and recording every call that comes in as a result of the mailing. Use the call recordings as a guide to better serve prospects and train your staff.

Digital Follow-Up

Reach prospects who have previously visited your website, but have not taken action, with digital ads online. Reinforce brand recognition and drive interested prospects back to your website for an opportunity to convert to a customer.

Direct Mail Retargeting

Send out a personalized letter, flyer, or postcard to a recent website visitor that didn’t convert. Marketers who want a savvy way of bringing the best of digital and mail together are using direct mail retargeting to connect with clients who interacted with them online.