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Topics/Previous Posts
5 Key Elements to a Successful Event
3/11/2020 | admin_us401
Want to separate yourself from the competition at your next event? A successful event is much more than shaking hands and exchanging business cards, it’s an investment in time and resources. Too many businesses overlook the strategic planning process and then wonder why they don’t see results. Here are 5 ways to plan for a successful event that can help build your sales pipeline and drive noticeably greater results.
Know Your Audience
You pour hours into planning your event so make sure you’re delivering your marketing message to the right audience. It’s crucial to know who your target audience is and why.
Lead generation
and
list acquisition
help you find, select, organize, and build a customer list that can directly impact your marketing campaign’s results.
Relevant Branding
A relevant brand is a firmly established brand. If
you
don’t know what your brand stands for then your customers won’t either. Your brand is what sets your business apart and drives consumer’s decisions which is critical to event visibility. Whether it’s your
logo design
,
promotional products,
or
letterhead
, all of your marketing materials must convey a clear brand message if you want to create customer loyalty and longevity in the marketplace.
The Power of Print
Print marketing is alive and well and not to be underestimated. Oftentimes it’s your pre-event
direct mailer
that sets the tone and makes the first impression. From
name badges
and
business cards
to
forms
,
brochures
, and
catalogs
, the power, and quality of your printed materials is as important as the product or service you’re selling. Print marketing goes out before the event takes place, during, and after for follow-up. Collectively, these pieces increase your chances to impress customers and solidify brand awareness.
Signage that Sells
Event signage takes your message and creates an experience for everyone to see. Strategically placed, well-branded signage can be the difference whether a passerby stops or not. To draw attention and create a memorable visual, use bold and unique colors and textures that aren’t overly complicated.
Banners
,
posters
,
backdrops
,
kiosks
, and
trade show materials
are perfect vehicles to getting your message across quickly. Creativity goes a long way, for example, take advantage of unused space with custom branded
floor graphics
!
Measure Your Results
Events can consume a decent chunk of your marketing budget however few businesses measure the real impact. Understanding which marketing initiatives worked and which didn’t provide valuable information on where to focus your future efforts. Measuring the following can provide insight into the effectiveness of your marketing campaign.
Number of registrations
Website traffic via
personalized URL’s
Event-specific
QR codes
printed on business cards or website
When peak attendance occurred
Cost per attendee
Social media mentions and event hashtag references
EVENT PRINT & MARKETING SOLUTIONS IN MINNEAPOLIS TO GET YOUR BUSINESS NOTICED IN 2020 & BEYOND
Want an event marketing partner that can help you execute the marketing strategies necessary for a successful event? Our downtown Minneapolis AlphaGraphics team has nearly 30 years of experience in the print, marketing and sign business. Our skilled team of
designers
, marketing and sign specialists in
downtown Minneapolis
and
Apple Valley
are here to discuss your marketing goals. Whether you want help executing the above ideas or you need help implementing your own marketing ideas, you’ll need an experienced marketing partner.
Contact us
today to learn how our talented team can help you create the right print, marketing, and sign solutions that get noticed and get business.
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