As we begin the countdown to the end of the year, it’s important to reflect on the lessons learned over the past 12 months and chart a course for the year ahead. While many of us take the time to set resolutions for fitness or personal growth, it’s equally important to make resolutions for business – particularly when it comes to your marketing strategy. Following are some ideas to kick-start your 2019 marketing resolutions before the clock strikes midnight on New Year’s Eve.
Hit “Refresh” on Your Marketing Efforts
- Develop a clear, concise and persuasive brand story. If you had 30 seconds in an elevator with a potential customer, would you leave a lasting, memorable impression about your brand before the door opens? If not, consult with a marketing professional who can help shape your brand story and then develop a multi-media campaign to bring it to life through social media, email, direct marketing, print materials, tradeshow graphics, and other channels.
- Fine tune the path to your target audience. Amid the frenzy to generate leads and connect with customers, it can be challenging to step back and ensure your brand’s message is hitting the right audience and getting noticed. Captivating imagery and catchy headlines are important, but only if you can effectively identify who you want to reach and how best to reach them – and then of course track and measure the results. In 2019, pledge to take a new approach with one key channel – direct mail. Find a seasoned expert who can help you drive results with graphic design and copywriting, list acquisition and management, mail delivery strategies such as Every Door Direct Mail (EDDM) and digital tools such as personalized URLs to help track engagement. Fresh eyes and a new perspective can go a long way in your direct mail campaigns.
Out with the Old and In with New Print Materials
- Make 2019 the year to review your existing marketing materials through the lens of your target audience. Collect your brochures, flyers, newsletters, annual reports, presentation materials and any other print pieces in one place. Do they have a cohesive look and feel? Do they reflect your brand’s identity? Do they effectively and persuasively communicate your brand story? Are they outdated? Start off the new year by upgrading the materials that tell your brand story.
- Embrace technology! Advancements in digital printing can boost the efficiency, affordability, and speed of your marketing efforts without sacrificing quality. Consider using on-demand digital printing to add the flexibility to customize and update print materials and leverage innovative options such as variable data printing. And as long as you’re going high-tech, consider using an online print store, one-stop platform for ordering, designing and managing your inventory of printed materials. Put technology to work for your printing needs.
Shine A Light with Signage
Your Trusted Apple Valley Marketing, Print, and Signage Experts for 2019 & Beyond
Ready to hit the ground running on your 2019 marketing resolutions? Contact the marketing, design and signage experts at AlphaGraphics in
Apple Valley and
downtown Minneapolis. We provide full-service, one-stop solutions for everything from graphic design to printing to fulfillment. As 20-year veterans of the
commercial printing industry, we take great pride in providing high quality, reliable and timely service to our clients, year and after year.
Contact us today to set up an appointment to turn your marketing resolutions into reality in 2019.