Social Media Marketing. What does that even mean? This is a common question many of us small businesses ask ourselves. Do I need to start tweeting? Are my Facebook followers buying from me? Are my YouTube views turning into business? Truly learning how well social media works and what the best strategies are takes months of learning and many A/B tests. To help get your small business more organized with social media and lead you in the right direction I offer your the 3 V's to help you get with some direction:
Value, Values and Voice (McGraw-Hill Online Marketing).
Focusing on the 3 V's will help you begin to target in and focus on a strategy to help grow your social media presence and start gaining business.
Value: Stop bragging about your company and the new offerings you have. People do care about a good deal, but they want to see more. How-To content is a great way to keep your readers engaged and connect them to your. Create content related to your industry, but also that is important to your audience. A dog walking company may create a How-To Crate Train
video or article to relate to their potential customers.
Values: Another word that could be good for this section is governance. What is important to your company? What is important to you? What is going on in your community that you can help out with? A company based in Worcester MA may talk about a Fund Raising Event coming up that they are attending at a local Restaurant. They may post links and videos that are relevant to the the cause.
Voice: This is one of the most important way to tie in all of your social media outlets and blogs. Keep your voice the same. Don't be someone you're not, customers can see through that. Or worse, they don't see through it until they go to buy from you and realize your ideal are much different than you sound. Be yourself and use
YOUR voice. Using your own voice is the easiest way to keep the voice the same across all outlets.
Well there you have it. Follow the
3 V's to create guidance as you jump into your social media unknown abyss.
If you are having issues getting started or just can't find the time but really want to start with social media give us a shout and
Alphagraphics Worcester will help you out.
Contact Alphagraphics at
508.793.0960 or you can hit us up on Facebook at: Facebook.com/AlphagraphicsWorcester or tweet @AGWorcester