As we reach the mid-year mark, it's time for businesses to take stock of their advertising efforts and assess their marketing strategies thus far. One of the most effective ways to do this is by refreshing your signs and banners. A mid-year sign and banner refresh can boost your business by attracting new customers, building brand awareness, and making your company stand out in a crowded market. AlphaGraphics Downtown Boston is a local print shop that offers dozens of print marketing services, including business signs and banners. In this blog, we will discuss the benefits of updating your print marketing assets mid-year. Contact us today!
Staying Current
A mid-year sign and banner refresh keeps your marketing materials current and up-to-date. It enables your brand to stay ahead of market trends, new product releases, and changing consumer tastes. A fresh, updated look can grab the attention of potential customers who may be scrolling past your ads or walking past your storefront every day. By staying current, you demonstrate to your audience that your brand is responsive and relevant. Get helpful ideas from AlphaGraphics Downtown Boston today!
Improved Visibility
The summertime can be a busy period for many businesses with more people out and about. Refreshed signs and banners can attract potential customers to your business and encourage existing customers to visit again. High-quality print marketing assets can achieve a higher visibility than digital ads as many people are stuck in traffic or walking around outside. Visually appealing signs and banners can attract the attention of pedestrians and motorists, potentially bringing more foot traffic and revenue into your business. Ask our expert print marketers about refreshing your business signs, banners, posters, business cards, and more today.
Engaging Content
Mid-year sign and banner refreshes can also be an opportunity to update your messaging and branding. Evolving your brand identity to fit with your current audience(s) and/or your brand's growth can attract and engage new customers to your business. A refreshed sign or banner can add vibrancy and adaptability that your message can resonate more effectively with local customers, boosting engagement and potential buyer decisions. Additionally, updating your messaging and branding isn't just for new customers — it can also improve brand retention by gaining stronger notice and recall in consumers who have seen your signs/banners before. Get in touch with AlphaGraphics Downtown Boston today.
Cost-effective
Refreshing your signs and banners can be a cost-effective way of updating your branding and advertising strategies. Updating your digital ads, for example, can require a significant financial investment and may not be necessary. A sign or banner refresh, on the other hand, is an affordable investment that can create a significant impact on your overall marketing strategy with high ROI and longevity. Stop by our custom print shop today!
Encourages Social Media Engagement
Refreshed signs and banners can help increase your social media engagement by giving your followers something new and exciting to talk about. Try including hashtags to attract attention and encourage followers to share photos of your updated signs or banners on their social media accounts. Using fresh, eye-catching visuals can also help increase and improve your online presence, which in turn can lead to more positive customer reviews. Ask us about social media marketing today!
CALL ALPHAGRAPHICS DOWNTOWN BOSTON TODAY
A mid-year sign and banner refresh can boost your business by increasing visibility, improving engagement, and keeping your brand relevant. Refreshing your banners and signage assets, as well as your other print marketing assets such as business cards and posters, will help you stay current with current trends and ahead of your competition. These benefits demonstrate that investing in regular print refreshment makes solid financial sense and should be part of every business marketing strategy. If you're unsure where to start, consult with the print marketing professionals at AlphaGraphics Downtown Boston about creative ways to update your signage today!
Contact Us Today