How to Grab the Attention of Your Target Market Using Custom Signs
Perhaps one of the most difficult things for a company to do is making a lasting impression in the split second that a potential customer glances at your storefront. Think about it: every day you pass by countless businesses on your morning drive to work. How many of their retail signs actually make an impression on you? Can you remember any of them besides those blue-chip brands like McDonald’s and Starbucks?
If you’re one of the many that is having a hard time recalling any of the several brands you pass by every day – don’t worry – you’re not alone. This is actually a very common problem that several brands deal with as a small business. The challenge is making an impression in a world where every other business is trying to do the same thing.
Fortunately, there’s a solution for this. More than a few solutions, actually. In the following post, we’re going to break down the top eight outdoor business sign ideas that can help you boost your company’s brand using local printing services.
#1 - 3D Signage
We’re putting 3D signage at the top of our list because, quite frankly, it’s one of the most popular varieties of outdoor signage being used by most companies. The beauty of 3D signage is that it gives companies the opportunity to truly be creative since they get to work with dimensions and shapes in addition to colors and fonts. With that kind of creative freedom, it gives brands the ability to create something that truly pops and makes an impression that can’t be forgotten.
#2 – Illuminated Signage
Just because the sun is down is no reason to not make an impression on your customer. In fact, for some businesses – like bars, restaurants, and hotels – having illuminated signage is just what the doctor ordered. With signage that can be read both during the day and at night, this effectively doubles your branding ability.
#3 – Pylon Signs
Sometimes for a sign to make an impression, it has to be located up high so people can see it. In some cases, it needs to be up so high that it can be seen from the freeway, which is exactly why pylons signs are perfect for businesses that need to make an impression from far away. These signs are firmly affixed to the top of a steel pole (or similar structure) to give them elevation. Gas stations and fast food restaurants are big fans of the pylon sign because it gives them superior visibility to anyone within the area.
#4 – Canopy Signs
The canopy sign is a classic solution used by hotels and movie theaters. This signage is firmly affixed to the top of the main entryway, making the presence of your business known regardless of the direction that they’re headed. Canopy signage is perfect for those that are hoping to lure customers in from off the sidewalk or make an impression to people driving by in the street.
#5 – Monument Signs
Most commonly used by educational institutions, gated communities, and national parks, monument signs generally are constructed out of stone, masonry, wood, or other weather-resistant material that can withstand the test of time. Monument signs are generally placed at the main entrance of the facility or business, commanding the attention of passersby with its larger-than-life size.
#6 – Window Decals & Clings
Although it may be tempting to leave your windows bare so that customers can see inside your business, window signage is one of the most cost-effective and impactful ways to capture the attention of customers. Printed on high-quality vinyl, window decals and clings can be manufactured to be permanently or temporarily affixed. It’s the perfect solution for those that have limited time sales and need to be able to switch out their signage in under a few minutes simply by peeling it off.
#7 – Custom Banners
There is perhaps no greater asset to a retailer than custom banners. These cost-efficient printed signs can be used to showcase your limited time sale items or your permanent main company signage. They can be printed in traditional and non-traditional shapes of virtually any size, which makes them one of the most versatile forms of signage you can get.
#8 – Sandwich Boards
Never underestimate the power of a well-placed sandwich board. They are low profile, but are perfect for capturing the attention of anyone walking on the sidewalk that may be passing by your business. Think of these as the opposite of pylon signs. Sandwich boards are going to catch the attention of people that are a stone’s throw away from your business.
Get Your Custom Signage Today!
If you are looking to boost the presence of your brand, start with any of the eight ideas that we’ve broken down here. You can either search the term "sign services near me" or you can come directly to AlphaGraphics South Kansas City, your local sign company based right out of Johnson County.
The best way to get familiar with the full breadth of our product offerings is by visiting the Signs page on our website. Once you have an idea of what you want, you can either contact us to get a quote or call us at (913) 236-8888 to speak with a member of the AlphaGraphics team about your project.