In a world full of signage, the most iconic examples are more than bold colors and big letters—they’re landmarks, cultural touchstones, and marketing marvels. Whether you're looking to design the next eye-catching sign for your business or want some large-scale inspiration, studying the signs that have truly stood the test of time can provide invaluable insights.
From Times Square to the Hollywood Hills, here’s a breakdown of some of the world’s most famous signs and why they’ve become so legendary.
1. The Hollywood Sign (Los Angeles, USA)
Arguably one of the most recognizable signs in the world, the Hollywood Sign wasn’t originally designed to symbolize the entertainment capital it’s become today. Erected in 1923 as a real estate advertisement, the bold white letters towering above Los Angeles have evolved into a globally recognized symbol of glamour, dreams, and success.
Why it’s iconic:
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Scale and Location: Sitting atop Mount Lee, its visibility from miles away makes it impossible to ignore.
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Cultural Significance: This landmark is more than a sign; it’s a beacon of the American film industry and Hollywood’s legacy of stardom.
Business takeaway: Location and size matters! Position your signage where it can command attention and reinforce what your brand stands for.
2. Welcome to Fabulous Las Vegas Sign (Las Vegas, USA)
The Welcome to Fabulous Las Vegas sign has been greeting visitors since 1959 and has become a must-see photo-op for tourists. Its distinct retro design, with flashing lights and 1950s typography, encapsulates the vibrant, larger-than-life personality of the city.
Why it’s iconic:
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Memorable Design: With bright colors, starburst details, and classic lettering, this sign perfectly reflects the energy of Las Vegas.
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Symbol of Excitement: It embodies the excitement, nightlife, and entertainment that Las Vegas promises.
Business takeaway: Ensure your signage reflects your brand’s personality and makes an unforgettable first impression.
3. Times Square Billboards (New York City, USA)
Though not a single, traditional sign, Times Square is known worldwide for its dazzling array of digital billboards, stretching stories high and lighting up New York City's busiest intersection. Since 1904 these towering signs have defined modern advertising, with brands competing for the brightest and most eye-catching designs.
Why it’s iconic:
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Unmatched Visibility: Millions of people pass through Times Square daily, and the sheer density of signage guarantees high exposure.
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Constant Innovation: Times Square’s signs stay iconic by embracing cutting-edge technology, from digital displays to interactive billboards.
Business takeaway: Keep innovating! Embrace new technologies to ensure your signage evolves with the times and remains relevant.
4. Piccadilly Circus Billboards (London, UK)
Often referred to as the "Times Square of London," Piccadilly Circus has been home to illuminated advertising since the early 1900s. The bright digital screens that now occupy this space have turned the location into a cultural landmark, blending the history of London with modern marketing.
Why it’s iconic:
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Historic Relevance: Piccadilly Circus has always been a symbol of advertising innovation, from neon signs to today’s LED displays.
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Prime Location: Situated in the heart of London, it captures the attention of locals and tourists alike.
Business takeaway: A great sign can fuse tradition with modernity. Stay consistent in your messaging while updating your visuals to align with current trends.
5. Shibuya Crossing Billboards (Tokyo, Japan)
Shibuya Crossing, often called the busiest pedestrian intersection in the world, is famous for its enormous, futuristic billboards. Surrounding the crossing, these LED-lit signs and video screens contribute to the electric atmosphere of Tokyo, creating an immersive experience for everyone who visits.
Why it’s iconic:
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Captivating Atmosphere: The signs and the crossing itself represent the fast-paced, tech-driven culture of Tokyo.
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Cultural Impact: The area has been featured in countless films, TV shows, and advertisements, cementing its place as an international landmark.
Business takeaway: Signage that enhances the overall experience of a space or business can make a lasting impression. Use your environment to your advantage!
6. Coca-Cola Billboard (King's Cross, Sydney, Australia)
The Coca-Cola billboard in Sydney’s King's Cross has been lighting up the area since 1974. Known as the "Coca-Cola sign," it has become a cultural icon and even earned heritage status. Its neon lights and sheer size make it stand out as a beacon of advertising success.
Why it’s iconic:
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Brand Longevity: Coca-Cola’s branding is instantly recognizable, and the billboard has been a constant presence for decades.
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Neon Nostalgia: The sign has been refurbished over the years but maintains its nostalgic neon appeal, linking the past with the present.
Business takeaway: Consistency is key. Keeping your branding visible and recognizable over time helps build trust and loyalty.
Why Iconic Signage Matters
What makes these signs so memorable? In many cases, it’s a mix of size, location, design, and cultural relevance. But most importantly, these signs have all become synonymous with the brands, cities, and experiences they represent.
Whether your business is looking to create a bold new storefront sign or update existing signage, understanding what makes iconic signs stand out can offer valuable lessons. Here are a few tips:
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Think Big: Don’t be afraid to go bold—size can have a huge impact.
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Location is Key: Placing your sign in high-traffic or strategic locations ensures maximum visibility.
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Stay True to Your Brand: Your sign should be an extension of your brand’s personality.
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Embrace Innovation: Keep up with the latest trends in signage technology, like LED displays or interactive elements, to engage your audience.
At AlphaGraphics, we specialize in helping businesses craft memorable, high-quality signage that stands out and drives results. Whether you want to create something iconic or simply update your current signs, our team is here to help you design, print, and install signage that makes a lasting impression.
Looking to create signage that makes an impact? Contact AlphaGraphics Carmel today to start designing your next iconic sign.
Telephone: 317-844-6629 or email: us605@alphagraphics.com